When it comes to makeup trends, purple blush has gotten its fair share of pushback. We’ve all seen super-light shades with less-than-great advertising make their rounds on TikTok. Yet, despite the initial hesitation, the look refuses to fade, with more and more brands launching deep berry and purple hues. As a result, beauty lovers are on a mission to find the perfect purple blush for dark skin tones—and these are the ones that stand out.
Purple Berry Boom
Spate reports that berry blush has grown by +96.3 percent across all platforms. According to the trends firm, TikTok alone sees nearly half a million weekly views. Purple blush has seen similar spikes in the last few years, according to Google’s trend data.
According to Miami makeup artist Natalie Dresher, the trick to making these shades work on any skin tone comes down to balancing vibrancy with depth. “The Maracuja Juicy Shift Blush by Tarte in the shade Honeysuckle is the perfect wine purple blush for dark skin tones,” says Dresher. “It works with my client’s pH to transform into the most perfect blush shade! I love this darker berry for my clients with deeper skin tones because it’s vibrant and flattering for most!”