The revolving door of beauty trends keeps us on our toes. However, when it comes to cosmetics, one look has remained top of the list. For a few years now, no-makeup makeup has been the go-to aesthetic and has formed the base of many core looks. A shift is brewing, and with growing interest in skin-care-focused makeup, tinted sunscreens are becoming the buzzy product of the industry. According to Spate, the category has experienced significant growth, with the demand increasing by over 86 percent across search platforms. Sun-care is an important part of any skin-care routine. With the no-makeup look continuing to thrive, the boost in tinted sunscreens comes with little surprise.
Spate’s report denotes that instead of traditional SPF products, consumers are searching for tinted sunscreens or tinted moisturizers with sunscreen. On Google, the search has captured 59 percent of shoppers, while interest on TikTok has increased a whopping 187 percent since last year. If you’re looking for a new product ahead of summer, you might want to consider a tinted sunscreen. Whether drugstore, indie or high-end they’re poised to be a key item in your makeup routine. Keep reading to see the best brands to invest in right now.
Drugstore tinted sunscreens
The drugstore never fails to offer a solid selection of skin-care products and the same goes for tinted sunscreens. According to Spate, staple brands like EltaMD, Australian Gold, La Roche-Posay and CeraVe are popular choices for those looking for affordable protection.
Ones to try: EltaMD UV Daily Broad-Spectrum SPF 40- Tinted ($42), CeraVe Hydrating Mineral Sunscreen SPF 30 Face Sheer Tint ($16)
Indie tinted sunscreens
Tinted sunscreen is a big market for indie brands, where skin-care-makeup hybrids are booming. These formulas often include tinted moisturizers that offer buildable coverage with a subtle glowy finish.
Ones to try: Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation ($32), Ami Colé Skin-Enhancing Tinted Moisturizer ($32)
High-end tinted sunscreens
For those looking for targeted skin and sun-care, a formula with anti-aging ingredients can be beneficial. Spate’s report mentions that some consumers are leaning toward skin-care-infused SPF with a touch of color to even tone and improve skin’s overall appearance.
Ones to try: Supergoop! Protec(tint) Daily SPF Tint SPF 50 Sunscreen Skin Tint with Ectoin ($44), iS Clinical Extreme Protect SPF 40 PerfecTint ($89)
