Paula’s Choice Just Reformulated Their Iconic Vitamin C Serum

Paula’s Choice Just Reformulated Their Iconic Vitamin C Serum featured image
Tatsiana Volkava / Getty Images

Let’s face it: While we’d all love to be able to pick up any trending skin-care ingredient and give it a whirl, sometimes our skin can’t tolerate certain ingredients, no matter how viral or praised they may be. One such ingredient that is beloved for its skin-brightening benefits but often causes irritation on sensitive skin is none other than vitamin C.

While vitamin C is known to work wonders on the skin in terms of brightening and evening thanks to its antioxidant properties, many users with sensitive skin can’t tolerate the product without noticeable irritation, but that doesn’t mean they wanted to give up the radiance-enhancing benefits. This dilemma is exactly what prompted renowned skin-care brand, Paula’s Choice, to reformulate their hero vitamin C product, making it safe and effective for sensitive skin all while improving glow in just 15 minutes.

Paula’s Choice C15 Super Booster: New and Improved

For years, Paula’s Choice’s C15 Super Booster ($55) was a best-selling product, so why would the brand want to touch such a coveted formula? Well, I had the chance to speak with the head of research and development at the brand, and it all boils down to the label’s commitment to always going above and beyond. While many users loved the original C15, a significant amount of buyers still struggled with irritation after use, but with the new formula, irritation is a thing of the past and glowing skin is just minutes away.



With the C15 Super Booster, 15 is the key figure: in just 15 minutes, the 15 percent vitamin C within the formula improves the appearance of fine lines and wrinkles while boosting glow for immediate results without irritation. As the brand explains, the new technology within the reformulated C15 Super Booster “targets dullness and uneven tone for a firmer, more radiant complexion with the addition of ergothioneine to boost efficacy for advanced results,” all while “ferulic acid defends against discoloration and boosts 15 percent vitamin C’s stability.”

Speaking of stability, one of the main concerns for users experimenting with vitamin C is the instability of the ingredient. Leave it to the brilliant minds at Paula’s Choice to figure out a way to minimize the ingredient’s contact with oxygen from the get go. I had a chance to test out the product ahead of the launch, and one of the most amazing features is that the product comes in an air-tight container, with the dropper head separate, so you can rest assured no oxygen has entered the product before it gets into your hands. When you screw the top off the bottle, it makes the same sound as opening a carbonated beverage—it’s that secure.

If the meticulous measures taken to ensure that the C15 Super Booster is better than ever don’t convince you to try it, let the numbers speak for themselves. In clinical trials, the product was proven to boost glow in just 15 minutes, brighten, improve radiance and reduce the look of wrinkles, all with 100 percent of participants agreeing the formula feels non-irritating on the skin.

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