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Pat McGrath Makes Naked Lips the Next Big Thing at Louis Vuitton Show

No-makeup makeup’s next frontier.

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Models walk the runway during the Louis Vuitton Menswear Fall-Winter 2025/2026 show as part of Paris Fashion Week on January 21, 2025 in Paris, France.
Francois Durand/Getty Images

Leave it to Pat McGrath to make the most minimalist makeup look high fashion. Today, the British makeup artist took to Instagram to show off the “legendary lips” that stole the show at the Pharrell Williams Louis Vuitton Men’s Fall/Winter 2025 runway show. And, one product was at the helm.

Naked Lips Go High Fashion at Louis Vuitton FW 2025 Show

The Pat McGrath Lip Fetish Sheer Colour Balm ($39) in Clear is to thank for this naked lips look. The balm provides a luxury look to mesh with the high-end style and is noted for its gorgeous, nourishing and smoothing non-sticky texture. Its sheer shade brings out the lip color in each of its male models, leaving the audience unable to look away from their natural glow.

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In a world where lifestyle meets luxury, the lightweight balm is not only reserved for the runway. While the beauty tool is drastically dewy, it is also infused with ingredients that treat dry lips. The benefits make it a makeup must-have. It only takes one coat to imitate the luscious lips on the packaging. Plus, the balm is recommended for everyday use thanks to its exfoliating properties.

McGrath did not hesitate to make the product versatile, too. The dab of a fingertip can make the shiny base slightly dulled for a faded look. It suits every pair of lips as a leave-on treatment to provide lasting moisture and conditioning. Without further ado, your handbag essential can turn into a lip combo when followed by a lipstick application to achieve the desired glowy finish. Adding a touch of a matte lip can even balance its illuminating shine. With The Lip Fetish Sheer Colour Balm, the possibilities are endless!

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