This Viral Hair-Care Brand Is Coming to Ulta

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This Viral Hair-Care Brand Is Coming to Ulta featured image

Olaplex grew enormously in popularity over the past year. Many people swear by the brand’s patented hair-care technology. The beloved products are available in a handful of locations, including Sephora and Dermstore. In the new year, you will also be able to find Olaplex in your local Ulta store or online.

Ulta had been using Olaplex products in its salons, but the retailer is now expanding the partnership by offering Olaplex items on the shelves as well. “We are thrilled to expand our successful salon partnership with the introduction of our innovative, bond-building prestige hair-care retail product offering at Ulta Beauty,” JuE Wong, Olaplex president and chief executive officer, said in a statement.

According to an Ulta executive, this welcome addition is a result of consumer desire for the product. “Staying close to our guest is paramount and we’ve heard their desire for more Olaplex products. The brand has already had a tremendously positive impact in our salon offerings, and we cannot wait to see that passion grow,” Monica Arnaudo, chief merchandising officer, Ulta Beauty, said.

Some of Olaplex bestsellers include the No.4 Bond Maintenance Shampoo, No.5 Bond Maintenance Conditioner, No.3 Hair Perfector and No.8 Bond Intense Moisture Mask, all at $28.

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