Scent is a subjective preference and fragrances are powerful. A sniff of one can instantly change your mood, transport your senses to somewhere else entirely or invoke happy nostalgia (or all three!). Luckily, there’s an endless variety of notes to create from so there’s an ideal formulation for everyone. And yet, some fragrances are so legendary wearing a spritz (even if it’s not your go-to aroma), becomes a cultural rite of passage.
In a study of 700+ NewBeauty readers, there was one clear fragrance brand that dominated: Chanel, home of Chanel No. 5, arguably the most popular perfume in the world. Not only did 55% of those studied say they’ve worn Chanel fragrances in the past, but 42% said they currently owned a Chanel scent.* Chanel was also the most-cited when participants were asked which brand their “go-to” perfume was.
*Source: BeautyEngine Advanced Research, 2024
Below, we’ve highlighted 6 beloved Chanel fragrances that could be your next signature scent.
1 / 6
Chanel N°5 ($165)
A scent so classic, it’s undoubtedly the first that pops into minds when thinking of perfume. Worn by the late Queen Elizabeth II and Marilyn Monroe, it’s bold and epitomizes elegance. No. 5 was described by participant Carol B. as “floral” with notes of “musk.”
2 / 6
Chance ($165)
My personal signature scent is light, fruity and floral. Another Chance fan Nicole E. said it smells “clean and subtle.” Prepare to feel elation and unabashedly romantic as it settles, as though you can take any chance.
3 / 6
Coco Mademoiselle ($165)
One of Chanel’s most popular fragrances, its sweet and citrusy scent is irresistibly sensual and spirited. Reader Laurie A. describes Coco Mademoiselle as “subtle and fresh with a lasting scent that evolves throughout the day.”
4 / 6
Les Exclusifs de Chanel Gardénia ($450)
Emma Stone reportedly sprays this comforting and fresh floral fragrance before bed to help her fall asleep.
5 / 6
Gabrielle Chanel ($165)
Named after Coco Chanel herself, the richly floral and feminine aroma was described by our editor as the “perfect balance of femininity and playfulness.”
6 / 6
Allure ($165)
Infused with notes of mandarin, rose and vanilla, Allure is “the very essence of elegance according to Gabrielle Chanel.” Participant Mitzi M. elaborates: “[It’s] spicy, sweet, and classy with awesome longevity.”
