Every year, NewBeauty editors compile the best of the best in beauty, and today our 15th Annual Beauty Award winners were finally revealed. 395 beauty products and treatments were given top honors, but the 70 products below will elevate your beauty routine without breaking the bank. Below, we've highlighted the winning products across makeup, skin care, hair, nail, body and more that won't cost you more than $20.
Best in Skin
Best Milky Toner
BYOMA Milky Toner ($15)
BYOMA’s viral Milky Toner soothes sensitive skin and quenches dry skin with barrier-strengthening lipids and hydrating polyglutamic acid.
Best Detoxifying Face Mist
Mario Badescu Repairing Facial Spray with Hypochlorous Acid ($18)
Use Mario Badescu Repairing Facial Spray with Hypochlorous Acid as a post-gym refresher, makeup brush cleanser, post-wax soother and more. It’s the multitasker you’ll always want within reach.
Best Cleanser for Sensitive Skin
Tower 28 SOS Daily Balancing Gel Cleanser ($20)
Approved by the National Eczema Association, Tower 28 SOS Gel Cleanser is pH-balancing, fragrance-free and removes every trace of makeup and SPF while infusing skin with essential minerals.
Best Sunscreen for Sensitive Skin
Blue Lizard Sensitive Face Mineral Sunscreen ($11)
Made specifically for sensitive skin and loved by derms, Blue Lizard Sensitive Face Mineral Sunscreen SPF 30 soothes with aloe as it shields against 98 percent of harmful UVB rays.
Best Micellar Water
Garnier Micellar Purifying Cleansing Water with Salicylic Acid ($9)
The perfect way to remove makeup, mattify the complexion and cleanse skin, Garnier Micellar Purifying Cleansing Water with Salicylic Acid is a no-rinse powerhouse designed with sensitive skin in mind.
Best Makeup Remover
Bubble Magic Melt Micellar Milk ($15)
Bubble Magic Melt Micellar Milk transforms your cleansing ritual with its gentle, milky formula that effortlessly dissolves makeup, oil and SPF while keeping sensitive skin soothed and nourished.
Best Depuffing Eye Gel
Versed Weekend Glow Brightening Eye Gel ($17)
A shot of espresso for your eyes, Versed Weekend Glow Brightening Eye Gel is caffeine-infused and cooling to combat puffy under-eyes and instantly refresh your vibe.
Best Redness-Reducing Serum
Prequel Redness Reform Soothing Serum ($20)
More than just another calming serum, Prequel Redness Reform Soothing Serum delivers clinically-proven results with a powerhouse blend of arnica, oat and vitamin F that soothes on contact—100 percent of users reported more even, calmer skin after 28 days.
Best Salicylic Acid Cleanser
Cetaphil Exfoliating Salicylic Acid Cleanser ($10)
A chemical exfoliator you can use every day, Cetaphil Gentle Exfoliating SA Cleanser uses salicylic acid, mandelic acid and gluconolactone to reduce excess oil and smooth skin in a snap.
Best Pimple Patches
The INKEY List Hydrocolloid Invisible Pimple Patches ($7)
Clinically proven to blur blemishes instantly, The INKEY List Hydrocolloid Invisible Pimple Patches instantly conceal breakouts and visibly reduce their appearance in as little as four hours.
Best Exfoliating Mask
Naturium AHA Exfoliating Mask 10% ($20)
All you need is five minutes or less for Naturium AHA Exfoliating Mask 10% to do its thing. Combining glycolic and lactic acids with refining rice powder and clay, it delivers an instant brightening effect and baby-soft skin.
Best Post-Procedure Sunscreen
La Roche-Posay Cicaplast Balm B5 UV SPF 50 ($20)
Specially tested after nonablative laser treatments, La Roche-Posay’s Cicaplast Balm B5 UV SPF 50 uses tribioma technology alongside soothing, nourishing skin-care ingredients to safely and effectively protect and repair damaged skin.
Best in Makeup
Best Cream Bronzer
No7 Soft Glow Cream Bronzer ($20)
No7 Soft Glow Cream Bronzer went viral for a reason. Bethenny Frankel’s TikTok favorite delivers seamless, sun-kissed warmth with a natural, never-muddy finish.
Best Liquid Bronzer
SHEGLAM Sun Beam Matte Liquid Bronzer ($6)
Available in 14 shades, SHEGLAM Sun Beam Matte Liquid Bronzer blends effortlessly and stays put all day for a sun-kissed glow—no vacation required.
Best Setting Spray
e.l.f. Cosmetics Power Grip Dewy Setting Spray ($10)
The power of lasting makeup meets major hydration in the viral e.l.f. Cosmetics Power Grip Dewy Setting Spray, which features two distinct phases to grip makeup tight and deliver a dewy, moisturized finish.
Best Under-Eye Setting Powder
Catrice Under Eye Brightener Setting Powder ($6)
A match made in heaven for Catrice's viral Under Eye Brightener (or any other concealer or color corrector), the finely milled Under Eye Brightener Setting Powder locks in your look with a soft-focus, satin finish that lasts all day.
Best Skin Enhancer
CoverGirl TruBlend Skin Enhancer Luminizer ($13)
Wear the gel-like CoverGirl TruBlend Skin Enhancer Luminizer alone for a fresh, dewy look, mix it with your foundation for a radiance boost, or use it like highlighter in your makeup routine.
Best Waterproof Mascara
Milani Highly Rated Anti-Gravity Mascara Waterproof ($13)
Milani Highly Rated Anti-Gravity Waterproof Mascara lifts, lengthens and volumizes while staying smudge-proof and flake-free, even throughout a sweaty summer run.
Best Powder Eyeshadow
Kiko Milano Water Eyeshadow ($14)
A creamy formula that can be used wet or dry, Kiko Milano Water Eyeshadow prioritizes pigment payoff for a luminous, high-coverage finish in 22 statement-making shades.
Best Lengthening Mascara
Essence Lash Princess Mascara ($5)
For less than an iced coffee, the viral and cult-classic essence Makeup Lash Princess Mascara is a game changer, creating statement-worthy lashes.
Best Brow Lamination Gel
L'Oréal Paris Infallible Up to 24H Brow Lamination ($15)
L'Oréal Paris Infallible Up to 24H Brow Lamination makes getting the laminated brow look at home easy. The 24-hour hold doesn’t budge, leaving you with professional-looking results all day.
Best Micro Brow Pencil
MAKE Beauty Infinite Brow Nano Pencil ($20)
MAKE Beauty Infinite Brow Nano Pencil makes natural, defined brows a breeze. Its ultra-fine tip mimics real brow hairs for precise, simple shaping.
Best Lip Stain
NYX Professional Makeup Lip IV Hydrating Gloss Stain ($12)
Reap the benefits of both a long-lasting, pigmented lip stain and a hydrating lip serum with NYX Professional Makeup Lip IV Hydrating Gloss Stain, which is available in 16 nourishing, pout-defining shades.
Best Blurred Lip Color
FWEE Lip&Cheek Blurry Pudding Pot ($14)
The K-beauty “it girl” product, FWEE’s bouncy Lip&Cheek Blurry Pudding Pot is equal parts adorable and efficacious, and comes in an impressive 30 shades to perfect the blurred lip trend.
Best Lip Gloss
r.e.m. beauty skinny dripped glossy balm ($19)
Ariana Grande’s r.e.m. beauty skinny dripped glossy balm combines the TLC of a treatment with the shine of a gloss and features a smart double-sided wand that allows for precise application.
Best Longwear Lipstick
Maybelline New York Super Stay Teddy Tint ($13)
Transfer-proof, longwear pigment is in your hands thanks to Maybelline New York Super Stay Teddy Tint, 10 shades of sheer, buildable color with a 12-hour wear time guaranteed to last.
Best in Hair
Best Shampoo for Dandruff
VICHY Dercos Selenium Sulfide Anti-Dandruff Shampoo ($17)
For the thousands suffering from frustrating dandruff, VICHY Dercos Selenium Sulfide Anti-Dandruff Shampoo offers serious relief with its proprietary formula featuring anti-flake micronized selenium sulfide.
Best Shampoo for Dry Hair
California Naturals Moisture Shampoo ($12)
Hydrate thirsty hair with California Naturals Super Moisture Shampoo, made with 99 percent naturally derived ingredients and a figgy, food-grade fragrance.
Best Fragrance-Free Shampoo
CeraVe Gentle Hydrating Shampoo ($11)
When skin care’s darling ceramide formula meets dull and dry strands, you get CeraVe Gentle Hydrating Shampoo, a fragrance-free formula designed to keep hair happy and your scalp barrier intact.
Best Shampoo Bar
Ethique Hydrating Solid Shampoo ($17)
Eco-friendly and rich with argan oil and hyaluronic acid, Ethique Beauty Hydrating Solid Shampoo contributes to millions of gallons of water saved and leaves strands soft and hydrated.
Best Dry Shampoo for Dark Hair
MONDAY Haircare BRUNETTE Dry Shampoo ($8)
The hair reviver you can count on between washes, MONDAY Haircare BRUNETTE Dry Shampoo’s gardenia-scented formula blends invisibly into dark strands, letting its keratin-enriched powders absorb oil.
Best Mask for Damaged Hair
Dove Intensive Repair 10-in-1 Serum Mask ($10)
Dove Intensive Repair 10-in-1 Serum Mask replenishes and repairs the protein we lose in our hair when it gets damaged. Apply it for just one minute in place of conditioner for smooth, fortified strands.
Best Root Cover-Up Spray
L'Oréal Paris Root Cover Up ($12)
An icon in its own time, the L'Oréal Paris no-mess Root Cover Up easily gets grays covered every single time.
Best Volumizing Mousse
Nexxus Hy Volume Lifting Cloud Foam ($18)
A cushiony mousse that feels like air, Nexxus Hy Volume Weightless Lift Cloud Foam gives hair visible body and lift without leaving a sticky residue or crunchy feel behind.
Best Frizz Fighter
John Frieda Frizz Ease Smooth Operator Blowout Spray ($13)
John Frieda Frizz Ease Smooth Operator Blowout Spray went viral for a reason. It forms an invisible barrier around the hair, preventing frizz and protecting against heat damage. Plus, the smooth, glossy finish lasts three days.
Best Flyaway Tamer
dae Cactus Fruit 3-in-1 Styling Wand ($18)
An on-the-go essential, dae Cactus Fruit 3-in-1 Styling Cream + Taming Wand lets you apply the brand’s best-selling (and best-smelling) styler with a mascara-like applicator to smooth frizz, flyaways and edges in one swipe.
Best Pomade
Odele Cream Pomade ($13)
Delivering hold without the crunch, Odele Cream Pomade delivers lived-in texture with a water-based formula that sculpts, separates and tames while maintaining moisture and a natural matte finish.
Best Detangling Hairbrush
Tangle Teezer The Ultimate Detangler Chrome ($19)
Knots don’t stand a chance with Tangle Teezer The Ultimate Detangler Chrome. It glides through wet or dry hair, minimizing breakage for smoother, healthier strands.
Best Thickening Spray
Garnier Hair Filler + Polypeptides Fullness Repair Leave-In Thickening Spray ($9)
Garnier Hair Filler + Polypeptides Fullness Repair Leave-In Thickening Spray plumps strands instantly, adds noticeable volume and strengthens hair over time using the power of polypeptides.
Best Styling Gel for Curly Hair
Mielle Pomegranate & Honey Maximum Hold Gel Styler ($10)
Define and elongate your wash & go styles with the alcohol-free and deliciously scented Mielle Pomegranate & Honey Maximum Hold Gel Styler, or use it on dry hair to tame frizz.
Best Shampoo for Curly Hair
SheaMoisture Bond Repair Shampoo ($15)
Formulated for curls and coils, Shea Moisture Bond Repair Shampoo prioritizes curl health and definition while repairing damage and broken bonds in as little as one use.
Best in Body
Best Bath Soak
FLEWD Rage Squashing Bath Soak ($11)
A therapy session, spa moment and all-around mood-transformer in one, FLEWD fragrance-free rage squashing bath soak will change the way you look at your nightly bath—or make you a believer if a soak is not part of your regular schedule.
Best Body Wash for Acne-Prone Skin
Minimalist Salicylic Acid + LHA 2% Body Wash ($9)
Squash blemishes from the neck down with Minimalist Salicylic Acid + LHA 2% Body Wash, which features an acne-fighting mix of acids for a deep clean that doesn’t compromise the skin barrier.
Best Body Scrub for KP
Saltair KP Body Smoother Glycolic Acid Body Scrub ($15)
Infused with 10 percent glycolic acid and volcanic sand to gently buff away rough patches while tackling those stubborn bumpy spots, consider Saltair KP Body Smoother Glycolic Acid Body Scrub your body's official smoothing solution.
Best Multitasking Body Wash
OLAY Super Serum Body Wash ($13)
Inspired by OLAY’s best-selling skin-care serum, Super Serum Body Wash is made with gentle cleansing ingredients and elevates a daily shower routine by hydrating, firming, brightening, smoothing and evening skin in one step.
Best Hydrating Body Wash Bar
Curie Hydrating Body Wash Bar - Warm Vanilla ($9)
The next generation of “bar soap,” Curie Hydrating Body Wash Bar offers a vanilla-scented, moisturizing cleanse using almond and macadamia nut oils.
Best Brightening Cleansing Bar
Good Molecules Brightening & Dark Spots Bar ($8)
Pesky hyperpigmentation stands no chance against Good Molecules Brightening & Dark Spots Bar, which harnesses the power of tranexamic and kojic acid in its soap-free, residue-free formula.
Best Body Lotion for Very Dry Skin
CeraVe Intensive Moisturizing Lotion ($15)
CeraVe Intensive Moisturizing Lotion is a hydrating hero. The unique technology behind the formula serves up serious moisture to even the driest skin.
Best Lightweight Body Lotion
Vaseline Pro VitaB3 Serum-Burst Lotion Supple & Soft ($11)
Hydrating, glow-inducing and smoothing, Vaseline Pro VitaB3 Serum-Burst Lotion Supple & Soft exceeds all expectations and keeps skin happy and healthy all day.
Best Body Acne Spray
Peach Slices Breakout Banisher Body Spray ($18)
The salicylic acid in Peach Slices Breakout Banisher Body Spray is balanced by allantoin, cucumber and aloe to kick breakouts to the curb. We also love the unique airless tube, which sprays upside down, too.
Best Hand Sanitizer
Touchland Gentle Mist ($16)
Get rid of germs without stripping all the moisture from your hands with the Touchland Gentle Mist, an ultra-soothing sanitizer packed with skin-loving ingredients like niacinamide and centella asiatica.
Best Allover Deodorant Spray
Dove Whole Body Deo Spray ($12)
Banish your BO blues for good with Dove Whole Body Deo, which promises 72-hour protection and dermatologist-tested, skin-enhancing ingredients from head to toe and everywhere in between.
Best Allover Deodorant Stick
Native Sensitive Whole Body Deodorant Stick ($13)
Serious odor protection meets beautifully balanced luxury scents in the Native Whole Body Deodorant Stick, powered by skin-loving shea butter and coconut oil for a comfortable, streak-free wear.
Best Antiperspirant
Secret Clinical Dry Spray Antiperspirant ($9)
We no longer have to sweat the small stuff thanks to Secret Clinical Dry Spray, which features the brand’s highest level of sweat protection yet, lasting up to 72 hours.
Best Shave Oil
eos Cashmere Skin Collection Shave Oil ($9)
Cashmere in the shower? Don’t mind if we do. The best-smelling eos Shea Better Cashmere Shave Oil promotes a precise shave for silky-smooth skin you’ll want everyone to feel.
Best Shave Cream
Billie Whipped Shave Cream ($9)
Lathering up with Billie Whipped Shave Cream gives a major boost to boring showers, giving you a close, clean shave and soothed, hydrated skin within seconds.
Best After-Sun Body Mist
Babo Botanicals After Sun Aloe & Cucumber Soothing Mist ($15)
With a cooling feel and a light cucumber scent, Babo Botanicals’ plant-based After Sun Aloe & Cucumber Soothing Mist instantly comforts sun-exposed skin with a hydrating cocktail of aloe vera, witch hazel, green tea and calendula.
Best in Nails
Best At-Home Gel Nail Polish
Olive & June Gel Nail Polish ($10)
Get up to 21-days of wear with just a two-minute cure time with Olive & June Gel Polish, available in your favorite shades from glossy nudes to moody neutrals.
Best Gel Nail Strips
Heyhae Sun Cured Nails ($14)
Available in every trending style you could want, Heyhae Sun Cured Nails remove the UV lamp from the gel process thanks to the brand’s innovative sun-curing formula.
Best Press-on Nails
Chillhouse Chill Tips Press-on Nails ($16)
Whether you’re in the market for a classic manicure or the latest nail trend, Chillhouse Chill Tips Press-on Nails are your instant ticket to salon-quality looks from home.
Best Plant-Based Nail Polish
Le Mini Macaron Le Sweet Nail Polish ($10)
“Superfood infused polish for super happy nails,” Le Mini Macaron Le Sweet Nail Polish is a long-lasting, vegan, 21-free alternative to traditional polish, using biotin to strengthen with each use.
Best Nail Brightener
Manucurist Active Bright ($16)
Take bare nails from drab to fab with Manucurist Active Bright, a plant-based nail illuminator that adds a “veil of light” to your mani for a “clean girl” effect.
Best Nail Repair Treatment
essie to the rescue UV Gel Damage Repair ($12)
Whether you’re guilty of picking off your gel polish or not, essie to the rescue UV gel damage repair nurses peeling, splitting and thinning nails back to life. Plus, it’s proven to work in just five days.
Best Quick-Dry Nail Polish
OPI RapidDry Nail Polish ($10)
Go smudge and worry-free in just 60 seconds with OPI RapidDry Nail Polish, your favorite shades powered by built-in Drip-Dry drops and a brush designed for speed painting.
Best in Wellness
Best De-Bloat Supplement
Wonderbelly Bloat + Gas Relief ($12)
Kick tummy troubles to the curb with Wonderbelly’s Bloat + Gas Relief chewables that come in tasty flavors like Mango Smoothie and Strawberry Shortcake, but don’t contain any artificial sweeteners.
Best Vitamin Patch
barrière Hello Sunshine Vitamin D Patch ($13)
Your daily dose of vitamins D3 and K2 in a tiny, transdermal, sunshine-shaped sticker, Barrière Hello Sunshine Vitamin D Patch is great for those who don’t like taking pills or who have a sensitive stomach.
Best in Smile
Best Whitening Toothpaste
Crest 3D White Deep Stain Remover Toothpaste ($12)
Crest 3DWhite Deep Stain Remover Toothpaste utilizes the brand’s most advanced, patented whitening technology to remove tough stains while strengthening enamel, and promises whiter teeth in just one day.
Best Whitening Strips
BURST Teeth Whitening Breath Strips ($7)
Hygienist-developed and enamel-safe, BURST Oral Care’s Polar Mint Teeth Whitening Breath Strips kill 93 percent of bad breath germs while whitening teeth up to four shades after just one use.
Best Floss
SuperMouth Hydroxamin with Fluoride Mouth Floss ($10)
Remove 40-percent more plaque with SuperMouth Hydroxamin with Fluoride Mouth Floss, developed with patented expanding technology to get hard-to-reach spaces and infused with enamel-strengthening, cavity-fighting ingredients.
