New Stretch Mark Solutions

Bio-Oil Specialist Skincare

Not only does this rich moisturizer help reduce the chance of getting stretch marks during pregnancy, it helps approve the appearance of existing ones. It also helps minimize pigmentation and blemishes caused by changing hormones. $20, ultabeauty.com

Tammy Fender Cellulite & Stretch Mark Smoothing Solution

If stretch marks aren’t your only pregnancy woe, this skin smoothing combination of powerful plant extracts and holistic remedies also works to target another common pre-baby concern: cellulite. $110, store.tammyfender.com

Basq Intensive Treatment Stretch Mark Butter

This stretch mark–fighter features powerhouse peptides and a soothing eucalyptus scent that was chosen using aromacology (a fusion of aromatherapy and psychology) to help uplift the mind and lighten the heavy emotions often brought about by pregnancy. $37, basqnyc.com

The Organic Pharmacy Stretch Mark Oil

For the mom-to-be who prefers organic options—a popular preference during pregnancy—this nonsticky oil made with rose hip and neroli is chock-full of vitamin E and absorbs quickly into skin without a greasy feel. $55, theorganicpharmacy.com

G.M Collin Body Firming Cream for Stretch Marks

Not only does this hard-working cream claim to diminish stretch marks through organic ingredients and vitamin A, but you’ll also want to continue using it post-pregnancy thanks to its anti-aging properties that moisturize and firm skin. $44, gmcollin.com

Noodle & Boo Nectar Elasticity Oil

A great choice for sensitive skin, which many women experience during pregnancy, this hypoallergenic oil features organic calendula extract to help combat skin irritation, and, according to the company, it can also be added to a bath (as long as your doctor gives you the go ahead) to soothe itching and discomfort. $18, noodleandboo.com

HelloMellow Preggo No Itch and Stretch Mark Butter

This natural, avocado-mango butter is infused with aromatherapeutic essential oils to help promote feelings of calmness when itchy skin sets in—a sign that stretch marks could be forming. Warm it up in your hands and then massage it onto your problem areas. $36, hellomellow.com

Aden and Anais Stretch Mark Reducing Cream

This formula is free of “bad-for- you” ingredients and safe to use from the start of pregnancy until after you have given birth. Plus, it contains skin-nourishing shea butter and can double as a moisturizing body lotion. $30, adenandanais.com