Half Magic
LAUNCHED IN 2022
FOUNDER Donni Davy and A24 Films
Created by Euphoria’s acclaimed makeup artist Donni Davy, Half Magic Beauty offers a vibrant and imaginative line of vegan, cruelty-free products designed for self-expression and creativity, featuring everything from daring matte shadows to dazzling glitter paints.
WHY WE LOVE IT
Half Magic inspires us to celebrate our unique beauty and have fun with makeup again. Sabrina Carpenter, Chappell Roan and Hunter Schafer are among the fans of its bright, bold and sparkling shades.
SHOP AT
Half Magic, Ulta Beauty
Half Magic helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, Half Magic lets you wear your heart on your face and embody every version of you.
BEST-SELLING PRODUCT
GLITTERPUCK Pressed Glitter ($28)
This stunning, shimmery gold potion feels luxuriously creamy and dries swiftly, offering a versatile, light peachy-pink hue that enhances any skin tone with effortless shine and shimmer for your eyes, face and body.
FOUNDER NOTES
A unique water-based pressed powder formula designed for minimal fallout, it can be worn alone or over the top of eye makeup for gorgeous glittery looks.
