Launched In 2023

ciele reinvents makeup with clean, complexion-focused formulas that combine skin protection and high performance with built-in SPF.

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Launched In 2021

Creating makeup made to “blend the rules,” DIBS makes beauty fun, accessible and easy to use.

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Launched In 2019

Lady Gaga’s Haus Labs positions itself as a “supercharged clean artistry makeup” brand, focusing on innovative formulas that combine makeup with skin-care benefits.

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Launched In 2020

Jones Road, founded by legendary makeup artist Bobbi Brown, offers clean, minimalist beauty products that enhance natural beauty effortlessly.

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Launched In 2021

LYS Beauty is a clean makeup brand built for every skin tone and texture, redefining inclusivity with skin-care-infused formulas that don’t compromise.

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Launched In 2020

Founded by celebrity makeup artist Mario Dedivanovic, Makeup by Mario offers professional-quality makeup products and tools that make you feel like you have your own glam team at your fingertips.

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Launched In 2021

A minimalist beauty brand emphasizing clean, well-edited products designed for an effortless, natural look, MERIT has garnered a cult-like following for its luxurious yet simple approach to makeup.

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Launched In 2020

Founded by beauty icon and LGBTQ+ advocate Patrick Starrr, ONE/SIZE champions fearless self-expression with high-performance makeup designed for every identity and experience.

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Launched In 2019

Patrick Ta is a celebrated celebrity makeup artist whose eponymous line is all about achieving a radiant, glowy look from head to toe.

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Launched In 2023

Polite Society is the cheeky makeup line from Jerrod Blandino and Jeremy Johnson (the geniuses behind Too Faced). With their motto “We’re clean, so you can be dirty,” Polite Society […]

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Launched In 2020

Founded by Selena Gomez, Rare Beauty celebrates individuality and promotes mental-health awareness through its products and initiatives.

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Launched In 2020

REFY is a cult-favorite beauty brand specializing in innovative and versatile makeup essentials designed to enhance natural features with a minimalist approach.

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Launched In 2024

Sarah Creal Beauty delivers luxury makeup and skin care designed to meet the real needs of women over 40 with smart, high-performance formulas that work.

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Launched In 2025

Tilt Beauty is redefining accessible makeup with clean formulas and universal design. It is the first beauty brand to earn the Arthritis Foundation Ease of Use certification.

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Launched In 2019

Tower 28 is a clean beauty brand creating gentle, non-toxic makeup products suitable for all skin types, including sensitive and eczema-prone skin.

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Launched In 2019

Victoria Beckham Beauty is a luxury clean brand that blends innovation with design. Each product reflects Victoria’s passion for color, detail and craftsmanship, creating elevated essentials for everyday beauty.

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Launched In 2021

VIOLETTE_FR invites the world to rethink beauty—not as a quest for perfection, but as a way to celebrate what makes us unique.

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