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NB100 WELLNESS 2025

NewBeauty 100

WELLNESS

Being Frenshe brand image

Launched In 2022

Created by Ashley Tisdale, Being Frenshe turns everyday moments into self-care rituals, with mood-boosting scents and clean, feel-good formulas that support mind-body wellness.

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Bonafide Health brand image

Launched In 2019

Bonafide is a science-backed wellness brand offering hormone-free solutions for perimenopause and menopause symptoms.

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Canopy brand image

Launched In 2020

From humidifiers that improve dull and dry skin while inhibiting mold, to filtered showerheads that rejuvenates skin and hair by eliminating the minerals that make water hard, Canopy is helping […]

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Flaus brand image

Launched In 2023

Flaus is the world’s first electric flosser, making oral care faster, cleaner and way more fun.

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Flewd brand image

Launched In 2020

Founded to combat stress, Flewd offers affordable, science-backed bath soaks that are easy to use and genuinely effective.

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Grüns brand image

Launched In 2023

Grüns delivers comprehensive, delicious nutrition in a handful of gummies, replacing messy routines with a portable, stress-free habit you’ll actually want to keep.

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LEMME brand image

Launched In 2022

Created by Kourtney Kardashian Barker, LEMME is a vitamin and supplement brand that offers vitamins targeting various aspects of wellness.

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Make Time Wellness brand image

Launched In 2022

Offering brain-health supplements designed specifically for women, Make Time Wellness addresses a crucial yet underserved aspect of women’s health.

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Ovii brand image

Launched In 2024

Ovii is a science-backed supplement brand tackling PCOS with a once-a-day formula designed to support hormone balance from the inside out.

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Stripes Beauty brand image

Launched In 2022

Shining a spotlight on the skin-care needs of women experiencing menopause, Stripes Beauty was founded by Naomi Watts, who set out to erase the stigma associated with “the change.”

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Wonderbelly brand image

Launched In 2022

A digestive-health brand offering natural, effective solutions for common stomach issues, Wonderbelly is here to make medicine clean.

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