The duo will work together to develop, manufacture and distribute clean, hemp-derived CBD skin care and personal- care products under the brand name Happy Dance, which is scheduled to hit shelves this Fall.
The company aims to make the line “mainstream” and intended for everyday use.
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“I first discovered Lord Jones CBD products two years ago and have been using them ever since,” the 39-year-old Bell said in a release. “I was skeptical at first, but was quickly blown away by the quality, integrity and consistency in all of the products. When I met Lord Jones founders Rob and Cindy, we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point, while maintaining the same trusted quality as the Lord Jones brand.”
Bell has previous touted her own success with CBD, telling Women’s Health that “CBD oil helps silence her mental ‘to-do’ list.”
“Self-care shouldn’t be an event,” Bell said. “Self-care should consist of everyday pick-me-ups that can be integrated into one’s daily routine.”