Josie Maran Body Butter: The Ultimate Whipped Moisturizer for Dry Skin

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Josie Maran Body Butter: The Ultimate Whipped Moisturizer for Dry Skin featured image
Courtesy of Josie Maran

Like many of my colleagues and other beauty enthusiasts, the COVID-19 pandemic changed my body-care routine for the better. It gave me more time at home to establish a regimen that eventually transformed my skin from rough and bumpy to soft and smooth. Josie Maran Whipped Argan Oil Body Butter played a big role in that transformation, and I still love and use it today. From the texture to the scent, here’s what makes it so good.

What It Is

One jar of this cushiony, velvety body butter is sold every 14 seconds, and we’re not surprised. It also won our 2023 Readers’ Choice Award. Known for her efficacious formulas infused with 100-percent pure argan oil, Josie Maran created this moisturizer with that key ingredient at the heart. The oil’s fatty acid content helps seal in the hydration from shea butter and the skin-softening benefits of avocado oil. It’s the trifecta for dry, parched skin. But, it’s also just a great daily body moisturizer for any skin type. The addition of antioxidant-rich white tea extract helps shield the skin against damage from environmental aggressors as well.

When you see the ingredient lineup, you might think the texture is rich and greasy, but it’s actually quite the opposite. The whipped formula allows it to feel lightweight on the skin and absorb really nicely. I like to apply it right when I get out of a hot shower and my skin just drinks it right up. I use it all over, from the chest down, and in the winter, when my skin is extremely thirsty, I apply a hydrating body serum underneath.

Courtesy of Josie Maran

The Scent Story

Another thing Josie is known for is her delicious scents, which are naturally derived from fruit and plant extracts. There are no synthetic fragrances used. My personal favorite is Vanilla Apricot; my mom loves Sweet Citrus. Other scents include Vanilla Bean, Vanilla Fig, Strawberry Dream, Hippie Beach (a sweet floral), and Lavender Citrus. There is also an unscented version because let’s face it, not everyone loves fragrance. Also, if you’re someone who wears a signature perfume, you may not want your body lotion to compete with it.

Price/Where to Buy

$38, josiemaran.com

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