Leave it to TikTok to introduce us to the next hot spot for skin-care lovers. JCPenney has recently expanded its beauty concept, rolling it out to 600 stores and content creators have taken note. The updated beauty section features a diverse array of brands, from budget-friendly basics to luxurious indulgences, there’s a variety of skin care standouts worth adding to cart. Here’s a roundup of what’s hot and trending at the retailer.
Skin Gym
Elevate your routine with devices and elixirs by Skin Gym, offering innovative beauty tools for a luxurious spa-like experience at home. Try the Skin Gym Rose Quartz Crystal Facial Roller ($28) to promote lymphatic drainage and improve skin elasticity.
Cosrx
A K-beauty breakout star, the line has gained fame for harnessing the power of snail mucin. This miraculous ingredient is revered for its ability to provide deep hydration, stimulate collagen production, soothe irritation and refine texture. Among its standout products is the Cosrx Advanced Snail 96 Mucin Power Essence ($25). Loved by skin-care enthusiasts, this essence is cherished for its hydrating properties and its ability to nourish and revitalize skin.
Neogen
Discover innovative solutions from Neogen, known for natural ingredients, like the Neogen Probiotics Double Action Serum ($42). This two-pump protective serum, proven to repair and transform your skin, combines a powerful probiotic blend rich in vitamins, minerals, and peptides to create a more luminous skin barrier.
Rodial
Indulge in luxurious skin care from Rodial, like the iconic Rodial Dragon’s Blood Sculpting Gel ($115) skin-plumping moisturizer. Infused with a blend of actives, its weightless texture serves as a serum beneath moisturizer, utilizing triple-action collagen ingredients to stimulate a smoother complexion.
Kitsch
Enhance your daily ritual with the Kitsch Eco-Friendly Ultimate Cleansing Kit Black ($24). These luxuriously soft cleansing rounds and cloth are gentle on your skin and the environment, replacing disposable cotton rounds and makeup wipes.
Murad
A trusted solution for healthy, radiant skin, we love to see Murad on the roster. The Murad Environmental Shield Correct and Protect Serum Broad Spectrum SPF 45 ($69) targets dullness and discoloration while shielding skin from UV rays.
Allies of Skin
Harness the power of active ingredients with Allies of Skin. Rejuvenate your eyes with the Allies of Skin Peptides and Omega Firming Eye Cream ($85) for a bright-eyed result. Formulated for all skin types, it nourishes and hydrates, leaving the delicate eye area soft and less puffy.
Prai
Pamper your skin with Prai luxurious skin care with the Ageless Throat & Decolletage Night Crème ($35) to firm and smooth delicate neck and chest areas while you sleep.
Everyday Humans
Providing effective products for everyday use without compromising on quality, Everyday Humans Resting Beach Face Sunscreen Serum SPF 30 ($20) is a must have for protecting skin from harmful UV rays.
Holifrog
One of our favorites, Holifrog, offers gentle yet effective cleansers for all skin types. The Holifrog Superior Omega Nutritive Gel Wash ($32), enriched with omega-rich oils, nourishes and balances the skin’s moisture barrier.
Perricone MD
Revitalize tired skin with the cult-classic Perricone MD. The ultra luxe Cold Plasma+ Cream ($155) is a standout for reducing the appearance of fine lines and wrinkles.
Patchology
Known for its innovative and convenient skin care patches, Patchology FlashPatch Rejuvenating Eye Gels ($15) are a not-so-secret weapon for rejuvenating tired under-eyes and brightening the delicate eye area.