Christmas came early for beauty lovers this year. During last night’s People’s Choice Awards, the newly awarded People’s Icon, Jennifer Lopez, finally gave fans a long-awaited look at her eponymous beauty line, JLO BEAUTY, with a stunning campaign fit for a queen.
“As women, people are so ready to write us off,” says Lopez in a brand teaser shared on a brand-new JLO BEAUTY Instagram page, which already has collected more than 133,000 followers. “I just kept waiting for that to happen, and then I realized no, I’m not going to let that happen. It’s about being limitless, it’s about being powerful and understanding beauty really doesn’t have an expiration date.”
While collection details are still under wraps, celebrity makeup artist Mary Phillips may have revealed a telling clue as to what we can expect. After last night’s award show, Phillips took to Instagram to let fans in on the products she used to create J.Lo’s red-hot makeup look.
Pat McGrath’s Mothership V Palette, PermaGel Eye Pencil, Luxtrance Lipstick and Skin Fetish Highlighter were center stage on the list, but fans noticed there were a couple of essential items she didn’t list, including foundation and bronzer—two cornerstones of the signature “J.Lo Glow.”
Although the brand does tease a silhouette of a bottle that could pass for foundation, whether or not a fit-for-a-star base and bronzer are coming is still speculation at this point—but we won’t have to wait too much longer to find out for ourselves. According to the star’s personal and brand Instagram pages, the line will officially drop on January 1, 2021, but will be available for early access and beginning December 8. Set your alarms!
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