Rihanna’s iconic makeup brand, Fenty Beauty, is now a must-have in your shopping cart, as its officially available at Ulta Beauty at Target. Renowned for its inclusivity, this brand has been at the forefront of celebrity beauty brands, celebrating its six-year anniversary, and pioneering an expansive 50-shade foundation range.
In a press release by Target, executive vice president and chief merchandising officer Jill Sando said, “For two years, Ulta Beauty at Target has offered the makeup, skin care, and hair care brands our guests love, and we are thrilled to add the beloved Fenty Beauty brand. Our curated assortment, including Fenty’s best-selling products, as well as new mini sizes and sets, will spark discovery and deliver affordable joy to our guests.”
In addition to Fenty Beauty’s full-size bestsellers like the Hella Thicc Volumizing Mascara and Invisimatte Instant Setting + Blotting Powder, Ulta Beauty at Target will introduce an array of must-have minis and sets called Fenty Snackz. These sets provide a perfect opportunity to get to know the brand and experience the “Fenty Face.”
Rihanna shared that this move will get the brand into the hands of more beauty lovers, making it even more accessible. “The goal has always been to bring Fenty Beauty to as many people as possible. I’m excited to introduce the Fenty Snackz and give Ulta Beauty at Target guests a new way to experience our brand.”
Grabbing our favorite Fenty Beauty products at the retail chain will be game-changing for our makeup routine. With the Ulta Beauty at Target shop-in-shop experience now available in over 500 stores across the U.S., this new collaboration gives us another reason to make a Target run.