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Let’s Play Pretend With Doll Makeup

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Let’s Play Pretend With Doll Makeup featured image
Courtesy of Pinterest Predicts 2025

Time to break out the Barbies and Bratz! Doll makeup has made a major comeback this season with the rise of “cutecore” and whimsical color palettes. And we’re obsessed with the life-size baby-doll looks.

Featured Experts

  • Judi Gabbay is a celebrity makeup artist
  • Natalie Dresher is a makeup artist in Miami
  • Nick Lujan is a celebrity makeup artist and director of artistry & education at Kevyn Aucoin

The Rise of Doll Makeup

Pinterest Predicts 2025, doll makeup
Courtesy of Pinterest Predicts 2025

When Sabrina Carpenter started rocking baby-doll blush, we knew it was only a matter of time before the doll makeup look took over. And now all the signature aspects of our favorite toys have come into popularity. From big lashes to the emphasized cupid’s bow lip, we’re betting doll makeup is here to stay.

“To me, glam has always been inspired by things we find beautiful. It only makes sense that we’re inspired by the beauty we see in dolls as kids and then again as adults,” says celebrity makeup artist Judi Gabbay.

How to Get All Dolled Up

“When you’re going for a doll makeup look, you should try to focus on accentuating all of your features to make them bigger, as opposed to elongated or angled,” explains Miami makeup artist Natalie Dresher. “Big lashes, big eyes and bright lips and cheeks are all essential parts of this look.”

Dresher recommends adding a nude liner in the waterline to create a bigger eye and then complementing the look with shades of pink and nude for your eye shadow.

“For this look, I love Kevyn Aucoin’s Contour Eyeshadow Palette ($39) in the Medium Deep family. These are the perfect shades for creating this look,” says celebrity makeup artist and director of artistry & education at Kevyn Aucoin, Nick Lujan. “Use a medium-toned matte shadow in the crease of the eye, preferably in the pinky mauve family. Deepen the crease with a deeper matte rosy-brown shade,” Lujan advises.

“Popping on a fake lash always gives a doll-like effect,” Dresher adds. “I love Lilly Lashes lashes because they really bring on the drama since they are faux mink! The new self-adhesive lashes are really great and really work.”

And for the blush, more is more.

“I love the exaggerated feel of blush concentrated higher on the cheekbones for a doll-like effect,” says Gabbay. “Start from the center of the eye, swooping upwards toward the cheekbones.”

The Products We Love for Doll Makeup

1 / 8

SHEGLAM Color Bloom Liquid Blush ($7)

High-impact pigment meets a natural matte finish for the ultimate baby-doll cheeks.

SHEGLAM Color Bloom Liquid Blush
2 / 8

Freck Beauty Freck The Original Freckle ($28)

Get the natural-looking freckles of your dreams with a formula designed to sink into skin instead of just resting on top.

Freck
Freck
3 / 8

Fenty Beauty by Rihanna  Invisimatte Instant Setting + Blotting Powder ($37)

Porcelain doll skin is in your hands with this blurring and mattifying setting powder, with no flashback.

fenty-pressed-setting-powder
4 / 8

tarte Fake Awake Eye Highlighter ($24)

Make your eyes seem wider and more awake with this tug-proof waterline eye highlighter in a universally flattering nude.

tarte Fake Awake Eye Highlighter
5 / 8

LORAC PRO Liquid Eyeliner ($22)

Get a sharp and ultra-precise eyeliner look with the flexible brush tip in LORAC’s liquid liner, created to get the ultimate control without skipping or dragging.

lorac liquid eyeliner
6 / 8

Kevyn Aucoin Beauty The Contour Eyeshadow Palette Collection in Medium Deep ($39)

Perfect for the rosy nude eye look that so many of our favorite dolls have, this palette comes with major pigment and an easily blendable finish.

Kevyn Aucoin Beauty The Contour Eyeshadow Palette Collection in Medium Deep
7 / 8

Lily Lashes Self Adhesive Lashes ($16)

These volumizing lashes are the ideal way to get those big doll eyes, and the innovative formula requires no glue. So, no mess!

Lily Lashes Self Adhesive Lashes
8 / 8

Tower 28 Line + Shine Lip Duo ($30)

The perfect baby-doll pout with two perfectly matched shades, what more could you ask for? The creamy liner and non-sticky gloss combine for your easiest lip look yet.

 

Tower 28 Line + Shine Lip Duo

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