SPONSOREDNewBeauty Top DoctorSince 2025

Dr. Lana Rozenberg

Cosmetic Dentist

Phone212.265.7724

Websitewww.rozenbergdentalnyc.com

Address

45 W. 54th Street, Suite 1B/1C, New York, 10019Map View

Social

A great dentist hasthe artistry tovisualize the finalgoal result and theskill to get there.

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Philosophy

There’s an easy way to tell the difference between a good dentist and a great dentist, according to Dr. Lana Rozenberg. “You have to be able to see potential problems before they occur,” she explains. “And a great dentist is able to solve them proactively.” How to become great is no secret. It takes years of experience. Years that Dr. Rozenberg and every member of her team have achieved, their collaboration lending to an optimized, efficient in-office experience. “Your practice is only is as good as your staff,” she says. Constantly learning and leading in her field, Dr. Rozenberg is a frequent contributor to magazines and news media. A trusted authority in cosmetic dentistry, she utilizes cutting-edge technology and creativity to transform smiles and confidence in her patients.

Education

Degree

DDSUniversity of the Pacific School of Dentistry

A Minute With

How important is a great smile?

When you smile with confidence, people will perceive you as friendlier and more approachable. A lack of confidence in your smile can close you off to the world, whereas a smile you’re proud of can open you up.

What do you love most about your profession?

There is nothing more satisfying than witnessing a patient’s reaction when they see their new smile for the first time. It’s a high honor.

How do you ease patient fears?

The most important factor in helping a patient through their fear is trust. Taking the time to communicate with your patient and walk them through every step is necessary to establishing that trust, so they understand exactly what to expect. Most patients are soothed by simply knowing what is about to happen, and that communication greatly reduces their anxiety. In extreme cases, of course, there are also medications that can help us bypass the issue.

What are you the most proud of about your practice?

The moments when a patient has seen their full transformation are irreplaceable to me, and are what make me the most proud of my work.

What is your main focus when doing cosmetic dentistry?

Every patient is different, and that while guiding principles like the golden ratio are useful, they aren’t always what’s right for every person. Each smile transformation has to be approached in a personalized way to be a success.