CVS Pharmacy Just Launched Its Own Affordable Wellness Brand

CVS Pharmacy Just Launched Its Own Affordable Wellness Brand featured image

These days, we haven’t only become extra conscious about how to stay healthy, but we’re changing the foods we eat, the vitamins we take and the brands we trust.

The downside to this newly found pickiness is that many cult-favorite wellness brands are expensive. CVS Pharmacy, however, just launched Live Better, an extensive wellness line that includes 80 products made specifically for those who want high-quality wellness products without sacrificing a ton of money.

What’s most exciting about this launch is that the line is filled with high-quality, less-expensive dupes for the pricey must-haves we already love. For example, CVS launched the Chelated Magnesium Powder ($11), which serves as a great dupe for the Natural Calm Magnesium Supplement ($24) a common supplement that has a home on most wellness-gurus’ shelves.

Also launched is the Face Mineral Sunscreen SPF 50 ($11), which could serve as a dupe for any smooth mineral face sunscreen currently in rotation. After scrolling through their website, one thing is clear: The brand has created a wallet-friendly alternative for almost anything wellness related.

“We are committed to creating quality, innovative and industry-leading products that empower our customers to make self-care a part of their everyday health,” noted Brenda Lord, vice president of store brands at CVS Health. “Holistic wellness is a personal journey. With the unveiling of so many new Live Better product offerings, customers have access to high-quality ingredients that reflect the latest wellness trends, at a good value.”

The cherry on top of the wellness cake is that all of Live Better’s packaging is at least 80-percent recyclable. If your unsure what this means—or need a quick run-through of how to recycle—they have a great infographic on their website that breaks down what you should be recycling and what you should be throwing in the garbage.

All Live Better products are available on the brand’s website and will be rolling out in-store this summer and fall.

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