A classic red or everyday nude may be what comes to mind if you had to guess the most popular lipstick shade, but the most recent title-holder is neither. Over four decades after its debut, Clinique’s Almost Lipstick in Black Honey ($25) has claimed the top spot as the number-one lip color in the country.
According to consumer behavior advisor Circana, from June 2022 to June 2023, Clinique’s Black Honey was the most purchased lipstick color. While it’s popularity hasn’t wavered much since the 70’s (it was also the must-have lipstick of my 90’s childhood), its recent resurgence on TikTok and among Gen Z is a testament to its one-of-a-kind formula.
Not quite a balm or gloss and not quite a lipstick (hence the name, Almost Lipstick), the formula is beautifully buildable; it goes from sheer to a deep berry seamlessly in just a few swipes. The texture feels like butter, and imparts a smooth wash of dewy hydration across lips. But the real magic and mystique lies in its plummy tone. The color is universally flattering on all skin tones, yet simultaneously becomes uniquely the wearer’s; the ultimate example of your-lips-but-better.
If you haven’t tried Black Honey yet, what are you waiting for? You’ll want to grab a tube now—its surge in popularity has caused the shade to sell out multiple times over, so time is of the essence. Need more proof? Keep scrolling to see the number-one lip color in action.
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