The Products Kosas Founder Sheena Yaitanes Swears By to Keep Her Skin Flawless

Photo Credits: Kosas

This article first appeared in the Summer 2019 issue of NewBeauty. Click here to subscribe.

Sheena Yaitanes, founder of cult-favorite makeup brand KOSAS, may be known for her creamy, pigmented lip colors and tinted oil foundation, but her flawless skin underneath is also enviable—is there a skin-care line in her future? We hope so! 

“I like to listen to my skin and respond intuitively because I’ve found that my skin’s needs fluctuate," says Yaitanes. "I also apply everything gently, without tugging or dragging, because the way I physically treat my skin is as much a part of the routine as the products I use.” See her daytime and nighttime routines below. 

”I generally keep it pretty simple in the morning. I use a gentle cleanser, like Tatcha Pure One-Step Camellia Cleansing Oil ($48), taking time to massage the deeper muscles in my face. Then I sweep Tracie Martyn Absolute Purity Toner ($60) over my skin using a cotton pad to remove tap water residue, and massage Susanne Kaufmann Face Fluid Line A ($135) in until it absorbs. Lastly, I apply Kosas LipFuel Hyaluronic Lip Balm in Pulse ($18) to keep my lips hydrated throughout the day.”

“I use three products to remove my makeup: I start with the same Tatcha cleanser, then I mix True Botanicals Clear Nourishing Cleanser ($48) and Bioderma Sensibio H20 ($15) in my hand, cleanse and rinse. Next, I press Stories + Objects Persian Rose Water ($25) into my skin like an essence, and finish with either Flora + Bast Age Adapting Facial Serum ($77) or Allies of Skin Mandelic Pigmentation Corrector Night Serum ($92).”