Pinterest's New Skin Tone Feature Will Make Everyone's Search Results So Much Better

Photo Credits: Pinterest

Pinterest is on a mission to diversify its platform and, if yesterday's new feature is any indication, they're doing an awesome job.

According to Wired, the company realized it was taking "specific keywords to find hair, makeup, or fashion ideas showing women who weren't white" and "in some cases, the level of specification meant a person couldn't find what they were searching for at all."

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"We were thinking, how we can look at our database of pins and make sure we were in some way matching and labeling content across different groups of people?" Candice Morgan, head of inclusion and diversity, told Wired

The answer: Users can now find beauty ideas and products for different skin tones via an inclusive search feature. 

"We’ve heard from Pinners that it’s not always easy to find the most relevant ideas among the 8 billion beauty and hair Pins on our site," the brand said in a release. "That’s why we’re rolling out a way to customize your beauty search results by a skin tone range. As you search for makeup tutorials, hairstyles and more, you can select from four palettes to narrow your search. Each palette represents a range of skin tones."

According to the company, beauty is—not surprisingly—one of the most searched categories, and most people use the platform to look for simple ideas they can try in their daily life. "Now, as you search on Pinterest for lipstick, eye shadow and other beauty ideas, palettes will appear below the search bar. Just give a palette a tap to narrow down results by a skin tone range. This helps surface more relevant Pins, so you can see how a color or shade might look on a skin tone. It’s also helpful for hairstylists or makeup artists with a range of clients," Omar Seyal, head of discovery product at Pinterest, told us. 
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