This Is the Number-One Selling Moisturizer on

Behold, the number-one selling moisturizer on has just been announced and it’s certainly not what we'd expect. Instead of a cult-classic facial cream or one produced from your run-of-the-mill mega corporation, the Tatcha Water Cream ($68)—it actually just launched this past April—is officially the top selling moisturizer on the beauty destination's website.

You May Also Like: This Under-the-Radar Skincare Brand Was Just Named #1 in the U.S.

The moisturizer has sold out twice since it’s launch, and according to the brand, celebrity makeup artists like Mario Dedivanvoic (the makeup guru behind Kim K.’s look) and Daniel Martin (the expert who works with Bella Hadid and Jessica Alba) have been using it to prep clients lately.

So, what makes this moisturizer a must-have? Well, for starters, the gel-like formula has a texture that feels lighter than water. As for the formula, ingredients like Japanese botanicals work to tighten pores and smooth skin, while green tea, rice and algae restore radiance and youth to the complexion. Skin is left feeling nourished and hydrated without any sticky or greasy residue, making it a great option for all skin types.

As a bonus, the brand promises that with every purchase of a full-sized Tatcha skin care item (like this best-selling Water Cream), it will fund a day of school for girls through its Beautiful Faces, Beautiful Futures partnership with Room to Read. Talk about a win-win.