Wellness starts from within, and according to our latest survey of 700+ NewBeauty readers,* supplements play a major role in their daily routines. Whether it’s for energy, immune support, better digestion or overall well-being, many readers turn to supplements to help them feel their best. So which ones are they actually taking, and do they work? Here’s what the data revealed.
Top Supplements Among Readers
Multivitamins
61 percent of respondents rely on multivitamins to support overall health, ensuring they get a balanced intake of essential nutrients that promote energy, immune function and vitality. Readers show support for Nature’s Bounty for accessibility, Nature Made for large selections, and OLLY and Lemme for delicious gummy options.
Vitamin D
61 percent of respondents take vitamin D to support bone health, immune function and mood regulation, especially during months with limited sun exposure.
Mineral Supplements
55 percent of respondents incorporate mineral supplements such as calcium and magnesium into their routines to support bone density, muscle function and overall wellness.
Collagen Supplements
48 percent of respondents swear by collagen supplements for improved joint mobility, hair and nail strength, and skin hydration. Vital Proteins’ selection is a crowd favorite, with women over 40 praising the “high-quality supplement” that has helped “support joints post-workout.”
Probiotics
47 percent of respondents count probiotics as part of their daily routine, which are known to promote gut health, aid digestion and support immune balance. A favorite among readers? Seed, “an excellent source of a prebiotic and probiotic,” notes one 54 year-old reader. “[It] gives my gut a great clean feeling.”
The Bottom Line
While supplements can help support overall health and wellness, consistency is key, and results may vary. Always consult with a healthcare professional before adding new supplements to your routine.
*Source: BeautyEngine Advanced Research, 2024
