Launch List: The Best New Beauty Products in March

Haus Labs by Lady Gaga Bio-Radiant Glassy Highlighter Balm ($30)

This hydrating, multiuse highlighting balm can be used on your cheeks, eyes, lips and body for a gorgeous, glass-like glow. True to Haus Labs’s DNA, it’s loaded with skin-care ingredients like hydrating hyaluronic acid, bio-retinoid sea fennel extract and barrier-supporting wakame extract.

“This is my artistry secret to the glass skin effect,” says celebrity makeup artist Sarah Tanno, the brand’s global artistry director. “Made up of 64-percent skincare, you will hydrate and smooth your skin while wearing them. I love to apply precisely where I want the glass finish anywhere on the face or body. A beautiful glassy glow on the high point of the face, to create a glossy eye in a second, or to add a frosty finish to any lip. This has been a secret weapon on photo shoots and red carpets for me over the past year. I can’t wait for you to try. It comes in five high pearl shades and one makeup artist favorite called Clear Glass, which gives you the finish without the pearl.”

Beekman 1802 Milk RX Compress Advanced Better Aging Cream-Infused Mask ($16)

I love a good sheet mask on self-care Sunday (and any time, really), and this new one from Beekman is the real deal. Made with a medical-grade, triple-layered occlusive, the mask infuses skin with the brand’s Renexosome complex, goat milk and more to moisturize and soothe while also stimulating collagen. Wear it for 20 minutes, and don’t worry about it slipping all around—it stays put.

The brand recommends using the mask once or twice a week “for a deep reset and repair,” but it’s also great for post-procedure skin care. I love that it’s a two-piece mask (versus the single sheets that don’t fit as well), and it even wraps around the chin and jawline. There’s also a nice cooling effect from cucumber and mondo grass—no menthol—and it’s safe for sensitive skin.

K18 AstroLift Reparative Volume Spray ($46)

The brand’s first-ever styling product, this unique spray actually repairs hair as it boosts volume. Harnessing the power of K18’s patented K18PEPTIDE molecule, it’s clinically proven to repair protein loss and chemical damage at a molecular level. It’s also proven to give hair two-and-a-half times more volume without leaving behind a residue on the hair, which so many volumizing products do. And, that volume should last two days! This is a great pick for someone with fine hair that is damaged from color processing and/or heat styling.

“AstroLift is more than a styling product—it’s a game changer for anyone seeking hair that looks and feels alive,” says Suveen Sahib, cofounder and CEO. “This launch marks another milestone in our commitment to delivering high-performance, reparative solutions that benefit both stylists and their clients.”

Dove Skin Replenish Serum Body Wash ($10)

Upgrade your body-wash routine with this new launch from Dove, which takes a basic cleanse to the next level. We’re loving this whole trend of serum-based body care, because why shouldn’t we also pamper our skin from the neck down?

Formulated with 2-percent niacinamide and BHA clarifying serum, this creamy body wash polishes and smooths skin without irritating it. In fact, it also hydrates, leaving skin feeling happy and replenished, hence the product’s name. The pump packaging is so convenient in the shower, and we love the Pink Lily scent, too, which is perfect as we transition into the spring season.

BoldHue Starter Kit ($295)

Dubbed the “Keurig of makeup” and backed by iconic makeup artist Sir John (he’s also the brand’s artistic director), BoldHue is a high-tech, at-home device that is shaking up makeup as we know it. The device, which the brand says is about the size of a Stanley water bottle, can create millions of customized foundation shades to cater to “the full rainbow of skin tones.” Connecting to an app, users can scan their skin (they can also create separate profiles for family members and friends) to capture their skin tone. Then, in about a minute, the device whips up a week’s worth of foundation, which is dispensed into a reusable glass jar. The user blends it together using a “custom mixing spatula” that BoldHue created in partnership with Beautyblender.

Cofounder and CEO Rachel Wilson told Forbes: “We’ve been working on this for five years and the story is very much about inclusivity. Ever since I was a little girl, I never felt included. I’d look up to a billboard, and it told me that if I didn’t look or act a certain way, that I’m not really a part of it. As I got older and talked to a lot of makeup wearers, that story was heard over and over and over.”

Sulwhasoo Concentrated Ginseng Rejuvenating Cream ($260)

“Blending nature’s wisdom with cutting-edge science,” this iconic cream just got a big upgrade thanks to the addition of the brand’s proprietary Ginseng Peptide. This is a potent blend of six peptides fortified with ginseng that helps enhance skin’s firmness and elasticity. When you mix this with the formula’s other key actives (vitamin C and traditional Korean herbal extracts), you get an ultra-luxe soft cream that is a real treat for the skin. In instrumental testing, after six weeks, 100 percent of users saw improvements in fine lines, skin smoothness, visible lifting and skin barrier strength.

Dyson Supersonic r Hair Dryer ($570)

Leave it to Dyson to create another blowdryer like you’ve never seen before. It’s 30-percent smaller and 20-percent lighter than the original Supersonic and features a new heater technology. Founder Sir James Dyson told WWD:  “This one only switches on when it sees your hair, and then the closer you bring it, the lower the temperature. Not only is it light, but it cools instantly.”

This will undoubtedly become a favorite with professional stylists who welcome lighter tools with better maneuverability, but anyone who does at-home blowouts on the reg will appreciate this device. Ultimately, you get a faster dry time and shinier hair, but without the heat damage. And, it comes in Dyson’s new Ceramic Pink colorway that will soon be an option for the brand’s other devices, too.

Bondi Sands Sunny Drops SPF 60 Face Serum ($22)

Sunscreen serums are all the rage right now, as more people want their sun protection to feel like an extension of their skin care and not a dreaded extra step with a chalky finish. Australians know a thing or two about quality SPF, and this chemical-based SPF formula is just that. Silky and lightweight, it’s free of oil and fragrance, but loaded with skin-care ingredients like vitamin E and Australian hibiscus. We appreciate the high SPF of 60, and it also makes a great makeup primer.

Sakara Night Service ($55)

Did you know that more than one-third of Americans report getting less than seven hours of sleep? Unfortunately many of us are in that group, but there are products that can help. Created by the wellness masterminds at Sakara (hi Danielle and Whitney!), this new supplement mixes 500mg of NordicCherry tart cherry extract with bioavailable magnesium bisglycinate chelate to not only help you sleep deeper and better, but also support your nervous system. When these two things are aligned, the brand says you will function better all day long.

In clinical testing, after eight weeks, 82 percent of users reported falling asleep more easily, and many experienced enhanced daytime energy as well.

NEQI Treatment Treasure Gloss Glaze ($13)

A new European hair-care brand that just launched at Target, NEQI prioritizes salon-quality results and “the artistry of fragrance.” If you are someone who loves beautifully scented hair products, you will love this line. In fact, the brand’s fresh signature scent was created by world-renowned perfumer Alberto Morillas, who is the nose behind iconic fragrances like Calvin Klein CK One, Giorgio Armani Acqua di Giò for women, Kenzo Flower and Marc Jacobs Daisy.

This three-minute, intensive treatment is a must-try if you have colored hair, and especially if your hair is also showing some signs of damage. Formulated with glycolic acid, peptides and exotic plant extracts, it safely penetrates the hair to seal the hair structure and majorly amp up shine.

Thrive Causemetics Liquid Brow Lamination Liquid Gel ($26)

The laminated brow trend is still going strong, and this biotin-infused clear gel gives you the look at home. Utilizing the brand’s Lamination Lock Technology, it makes your brows stand at attention all day long without yucky white flakes or residue, which you get with some other brow gels. Plus, the brush has two sides, so if you want the laminated look at night, but a more natural one during the day, you can choose which side accordingly.

“For bold brows, brush brows up and out for a fuller, lifted appearance,” says founder and makeup artist Karissa Bodnar. “For sleek hairstyles, use it around your hairline to tame wispy baby hairs. And for ultra-fluffy brows, start by brushing backward from the tail end of your brows to the inner corner, then brush through brows as usual.”

Ultra Violette Supreme Screen SPF 50 ($36)

The cult-favorite Aussie sun-care brand is finally available stateside, and we’re stoked! This particular SPF (the brand launched with four other products as well) is Ultra Violette’s global best-seller, and one sells every 20 seconds around the world.

“This is our kind of like our gateway product,” says cofounder Bec Jefferd. “If you don’t know where to start, this is a good product to start with it. A lot of people can use it as their moisturizer too, or even primer. It’s super hydrating with Pentavitin and squalane, and leaves a beautiful finish on the skin. We did so much blind testing with this and sent it to our top supreme customers in Australia to compare it to our Australian version. They couldn’t tell the difference.”