Hundreds of products come across our editors’ desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products receiving rave reviews from our team and hitting shelves right now. From Benefit’s new Hoola bronzer to IMAGE Skincare’s sagging-skin fix for GLP-1 users, we’ve got the inside scoop on all the newness.
The Best New Beauty Products to Try This Month
Kerastase Gloss Absolu Glaze Drops ($36)
“Glass hair” is all the rage these days, and this ultra-glossy, anti-frizz elixir uses the brand’s Hydra-Glazing technology to “plump, tighten and glaze hair cuticles for a sleek, glass-like finish.” The hero product in the brand’s new Gloss Absolu collection uses a mix of hyaluronic acid, glycolic acid and wild rose oil to give dry, frizzy hair exactly what it needs. In fact, the oil claims to provide up to four days of frizz control and two times more shine, without leaving behind a greasy feeling.
Rub a few drops between your fingers and then apply the oil throughout the lengths and ends of dry or towel-dried hair. Then style your hair as usual. “This is my latest obsession for the perfect photo-finish hair!” says Steffan Tricoci, senior education manager for Kérastase. “It adds shine and keeps the hair sleek without weighing it down. Bonus—it leaves the hair smelling amazing.”
Armani beauty Vertigo Lift Mascara ($32)
This chic new lengthening mascara makes lashes look 70-percent longer and won’t smudge for up to 24 hours. Use less for a natural-looking, fanned-out look that’s great for every day, or add more to go bigger and bolder for nights out.
“The reaction I get from my clients when they try this mascara is always ‘I love the way this looks!’” says Beck Morgan, national face designer at Armani beauty. “This holy-grail formula glides on so smoothly, with the perfect amount of dry time to layer endlessly, while never clumping. The shape of the wand makes it easy to get every little lash and lift them up for a glamorous, separated lash look. Super black in color with an easy-to-build formula, this is bound to be your new favorite makeup staple!”
Patrick Ta Beauty Major Glow Nourishing Bronzing Body Oil ($52)
We can finally get Patrick Ta’s signature glowy skin all over! This golden body oil is a game changer or dry and dull skin thanks to moisturizing acai oil, cupuassu butter and a super-antioxidant blend. It’s quick to absorb and gives skin the prettiest sheen that will have you excited to pull that dress you thought was too short out of the depths of your closet.
“This oil gives you the ultimate chic head-to-toe glow with a kiss of warmth,” says Ta. “It’s a just-back-from-vacation glow. I recommend applying it to your décolleté, shins or anywhere you have exposed skin. I made sure this formula never looks orange—it has the perfect olive-bronzy, neutral undertone. And the scent smells so good—a sultry and sweet floral!”
Omorovicza Elixir ($225)
This ultra-luxe, transformative face serum harnesses four times the amount of the brand’s patented Healing Concentrate that you’ll find in its other products. With this high concentration plus the addition of botanical actives like sage, pumpkin seed and sunflower sprout, the formula is able to deliver 10 benefits, which Omorovicza proved in clinical testing.
Not only does it help reduce fine lines and wrinkles, firm skin and deeply hydrate, but it’s also able to boost radiance, improve skin texture, correct hyperpigmentation and strengthen the skin barrier. Clinical results show that it increases collagen production by 26 percent in 24 hours. And if that weren’t enough, it also helps soothe skin and reduce redness (read more about the brand’s healing thermal water here), all while balancing the skin to keep any blemishes at bay. According to the brand, 97 percent of people who used this Elixir in testing said “it transformed their skin.”
Wella Professionals Ultimate Smooth Miracle Oil Serum ($50)
Designed for dry, dull and/or frizzy hair, this formula is the brand’s most intense oil and works in just 30 seconds. Powered by patented technology featuring squalene and omega-9, the serum-like oil provides 96 hours of smoothness and frizz control. Plus, it’s a heat and UV protectant, and you can use it on damp or dry hair.
“This really is the ultimate product!” says celebrity hairstylist Nikki Lee, the brand’s global ambassador. “I was so excited for this launch, as many clients can often have dry, frizzy hair. The oil helps nourish their hair inside while immediately leaving it silky smooth and shiny post-application. Whether they are attending a red-carpet event or they are out in humid weather, I know I can count on this product to keep their hair looking sleek.” In fact, Serena Williams debuted the oil during this year’s Super Bowl halftime show in the New Orleans humidity.
IT Cosmetics Do It All Radiant Concealer ($30)
If you love a multitasking product that “does it all” in one step, this serum concealer is for you. Providing medium coverage with a radiant finish, it brightens, hydrates, plumps and conceals, and lasts up to 16 hours on the skin. Plus, it comes in 30 shades.
“Finding a concealer that truly ‘does it all’ can be a pain point for consumers, especially those with mature skin,” says Roseanne Fama, global VP of product development. “Many concealer formulas are too dry, lack skin-care benefits and often crease into fine lines. This one is a hybrid skin-care concealer that offers consumers, especially those 40-plus, a solution they don’t need to settle for. It’s formulated with hyaluronic acid and polyglutamic acid to instantly hydrate and plump skin, as well as amino-acid coated pigments for instant blendability, buildable coverage and crease-proof wear. Formulated with a combination of multivitamin serum with vitamins B3 (niacinamide), E and B5 plus caffeine and peptides, it is clinically tested to brighten and smooth away lines while it plumps and hydrates.”
IMAGE Skincare VOL.U.LIFT GLP-1 4D Skin Rebound Complex ($134)
If you are a GLP-1 user experiencing volume loss, sagging and/or crepey skin on your face, this is the skin-care treatment to try. Created by a plastic surgeon, this creamy, fragrance-free formula targets the side effects of GLP-1 treatments on facial skin, which can include deflation, deep wrinkles, dehydration and loss of density.
Harnessing the power of its patent-pending XOSM technology and unique volumizing complex (plant collagen, l-ornithine amino acid and more), it boosts collagen production and encourages a more youthful look over time. Kangaroo paw flower and bakuchiol help smooth and firm. Apply it on clean skin morning and night, and don’t forget your jawline and neck as well.
“As a plastic surgeon, I am seeing firsthand the rapid rise in GLP-1 usage among patients and the subsequent long-term side effects that directly impact overall skin health,” says Dr. Marc Ronert, co-owner of IMAGE Skincare. “GLP-1-induced skin aging is a new phenomenon that is affecting patients in different ways. However, to date, there are no targeted solutions that address the distinct range of skin concerns that accompany these treatments. This is why I developed VOL.U.LIFT.”
PHYTO Scalp Solutions Dermo-Purifying Shampoo ($30)
In 1969, PHYTO launched a botanical scalp treatment called Polléine, which has since become a cult-classic. Building on this 60-year legacy in hair care, the brand is now launching a new scalp collection called Scalp Solutions, which utilizes plants like organic rosemary oil to keep the scalp in its healthiest state. When your scalp is healthy, so is your hair.
This shampoo is ideal for those with oily scalps, as it features an ingredient called sarcosine, which “targets and regulates excess sebum production.” According to the brand, the formula not only removes impurities and reduces excess sebum, but also makes hair regrease less quickly. If you’re prone to an oily scalp, you know how frustrating it can be to wash your hair in the morning and have it look greasy come afternoon.
Benefit Cosmetics Hoola Wave Bronzing Balm ($36)
It was only a matter of time before the number-one bronzer in the country (according to 2024 Circana data) expanded into other formats. And we are so excited it’s a balm! “Customers have been asking us for more ways to Hoola over the years,” says Kate Helfrich, senior vice president of global product and service innovation. “That said, we specifically did not develop a traditional cream Hoola for our next round of Hoola innovation. Traditional cream formulas can be heavier, more difficult to work with, less blendable, too instantly pigmented and generally less forgiving on skin. To honor and extend the effortlessness of the Hoola powder bronzer, we determined that a lighter-weight, more buildable, more forgiving, skin care–infused balm format was actually the way to go.”
Helfrich also tells us the new balm adheres to skin instantly for a diffused bronze (no lines you have to worry about) and sun-kissed, matte finish (like the OG Hoola). Additionally, the formula is sweat-proof and water-resistant, comes in five shades, and lasts up to 12 hours on the skin. And if that wasn’t exciting enough, the brand is also launching a medium-density Hoola Wavemaker Bronzing Balm Brush to accompany the balm.
Nakery Beauty Lift-TOX SkinFirm Body Lifting Treatment ($34)
Spring is here, and the body parts we’ve kept tucked away all winter are ready to make their big debut! Tighten and tone sagging or crepey skin with this creamy serum spray that features the brand’s SlimTight Complex, which is packed with firming peptides, smoothing EcoSlim, and Perfaline Fit, which helps temporarily minimize the appearance of spider veins.
“This isn’t just a body serum; its shapewear in a mist,” says founder Liz Folce. “This lightweight and fast-absorbing serum lifts, firms and contours for visibly smoother and more radiant skin. Packed with powerful actives, this creamy serum penetrates deeply to tighten and tone areas like the arms, the thighs, the stomach, neck, and under the bottom.”
Ceremonia Perfume Mist de Guava ($38)
An alcohol-free fragrance mist for both hair and body, this tropically scented formula is infused with 98-percent natural ingredients and features the brand’s proprietary hair shield technology. Not only does it hydrate strands, but it also protects them from pollution. And, the mist has a sun-kissed shimmer to it that adds subtle shine to skin and hair (it’s really pretty on the décolleté).
“As a scent-driven brand, creating sensorial products has always been a central focus for us,” says Babba Rivera, founder and CEO. “Over the years, our community has not only fallen in love with our hair products for the amazing results they drive, but also with the delicious scent they bring into their everyday lives. Our Guava Collection is our most viral branch, with the Guava Leave-In Conditioner being our top seller and one of the most awarded products. After falling in love with the product line, our community quickly started to ask for a guava-infused fragrance.”
Rivera says she was hesitant to create a hair perfume because they are typically alcohol-based, which is drying. “However, after receiving multiple requests from our community for a hair & body fragrance, I asked myself: What if we could create a fragrance that was actually good for your hair?” she adds. “And so the research began with our in-house chemical engineer…I like to think of this as the next generation of fragrance—finally a fragrance you can feel good spraying on your hair AND body!”
MAC Cosmetics Studio Fix Powder Plus Foundation ($44)
The brand’s cult-classic silky powder foundation now comes in a talc-free, sweat- and water-resistant formula and an incredibly impressive 67 shades. (I’m pretty sure that’s the largest shade range in the industry, and corresponds with the brand’s Studio Fix Fluid.) This is a great option for those with oily skin, as it delivers 24 hours of oil and shine control, and pore blurring (but skin still looks like skin). The compact is also refillable.
“When I started at MAC in the early 90s, Studio Fix Powder was a phenomenon that became one of MAC’s true icons,” says Terry Barber, director of makeup artistry. “I never thought it could get any better, but Studio Fix Powder Plus Foundation is a major upgrade for artists and consumers who want all-in-one results. The finish creates a new type of matte skin that’s soft-focus, smooth and devoid of any powdery residue. Offering shine control and seamless coverage, it allows natural skin texture and healthy radiance to show through, and the expanded shade range gives consumers more pinpoint precision when matching their skin tone.”
Elizabeth Arden HydraPlay Daily Defense Nourishing Fluid SPF 40 ($45)
Developed based on real consumer insights to address common concerns (sunscreens that were too greasy or pore-clogging), this SPF 40 is lightweight, fragrance-free and water-resistant. Plus, it’s made with antioxidants (click here to read why it’s important to pair these with SPF) and botanicals to simultaneously fight free radicals and hydrate skin as it protects from UV damage, pollution and blue light.
“Consumers are increasingly seeking to simplify their routines without sacrificing results,” says Susan Zuckerman, vice president of global marketing for skincare and color cosmetics at Elizabeth Arden. “We are thrilled to meet this demand with a solution that delivers both efficacy and ease while honoring the legacy of the iconic Eight Hour Cream. The HydraPlay range is backed by research and crafted with high-quality ingredients, embodying the effectiveness and simplicity that define our brand.”
LONDONTOWN Strengthening Nail Cream ($25)
If you have brittle nails that seem to break as soon as you finally get a little length, this is the product for you. Chock-full of good-for-your-nails ingredients like vegan keratin, panthenol, sodium hyaluronate and biomimetic collagen, the formula helps build and reinforce the nail structure so they become more resilient and grow faster. The cream is lightweight, nongreasy and absorbs quickly, and it smells really good too (the brand describes the scent as a “light almond-floral). Use it every day or whenever you need it.
It’s a 10 Haircare Clear Miracle Leave-in ($27)
We all know and love the OG Miracle Leave-in that has garnered very loyal fans over the years who swear nothing else works as well on their hair. Don’t worry, that formula isn’t going anywhere. However, now you can also try this new version, which is vegan and packed with naturally derived extracts like sugar beet extract, aloe vera, ashwaganda, amla extract and reishi mushroom. It still boasts the brand’s famous “10 benefits” and is color-safe, so you get tons of hair perks in one quick, post-shower step.
Jones Road Just Enough Tinted Moisturizer ($44)
The brand’s biggest launch of the year, this highly anticipated tinted moisturizer comes in 16 shades that correspond with the brand’s wildly popular What the Foundation shades. The texture is lightweight and creamy, and it blends really nicely into the skin with your fingers, a brush (the brand’s Skin Brush is great) or a sponge. It camouflages redness and an uneven skin tone “just enough” that your skin still looks natural and a bit imperfect, but in the most perfect way.
“On days when I’m running errands and don’t want a lot of makeup, this is my go-to to just make me look and feel better,” says founder Bobbi Brown. “It really is Just Enough.”
