The land down under, known for its wildlife, surfing and perfectly tanned specimens, is also turning out to be the land of clay face masks. Albeit a key trend, masks aren’t the only thing we’ve gained from Aussie’s budding beauty business.
Scroll through to see 11 brands offering up noteworthy formulas across the skin, body, hair and wellness categories. Needless to say, we’re fully onboard the Aussie bandwagon!
You May Also Like: 15 Vegan Beauty Products That Are Ethical and Effective
When we think Aussie surfer babe, we think Frank Body, the brand that helped put coffee beauty on the map back in 2014, but made it more fun than anyone else. Not only do the body scrubs slough off ALL the dead skin while making your shower smell like a Starbucks, but the skin-care products are great too!
One to try: A-Beauty Scrub ($19)
One of the leading natural makeup brands down under that also ranks high on our list in the office, INIKA Organic formulates efficacious color cosmetics using Australian botanicals and no potentially harmful ingredients—it’s also vegan and cruelty-free.
One to try: Lipstick Crayon ($25)
Famous for that pink clay mask you saw everywhere on Instagram last year, Sand & Sky boasts easy-to-use skin care for effortless, I-woke-up-like-this women. The brand’s two hero ingredients—Australian Pink Clay and Emu Apple—deliver a bevy of detoxifying and antioxidant benefits we can get behind.
One to try: Australian Pink Clay Porefining Face Mask ($50)
On a mission to make clean hair care mainstream, Kyn has ditched the “nine nasty ingredients” commonly found in hair products and created an impressive range, including everything from shampoo to salt spray. Plus, it’s unisex, so everyone in your household can use it. And did I mention everything is less than $16 and available at Ulta?
One to try: Leave In Treatment ($16)
The yellow face mask that’s been going viral on Instagram lately? That’s courtesy of Gleamin, a new Aussie sensation sourcing 100-percent natural ingredients from Down Under with the approach that skin care should be thought of like food: “it has to nourish and make you feel good.”
One to try: Vitamin C Face Mask ($40)
We could not agree more with founder Carla Oates’ brand mantra “Beauty Begins in the Belly.” In an effort to raise awareness about the link between beauty and gut health, Oates created a rockstar range of “inner and outer beauty” products that take wellness to the next level.
One to try: Gut Primer Inner Beauty Support ($69)
Utilizing some of Australia’s most beneficial—and natural—skin-care ingredients, such as Davidson plum, desert lime and Kakadu plum, Generation Clay masks can deliver on their promises to make your skin healthier and dewier with each use. Each of the three masks even comes with a headband and applicator brush so no need is overlooked.
One to try: Brightening Purple Clay Mask ($34)
The brainchild of Australian beauty editor Zoe Foster Blake, Go-To was born in 2014 after Blake tested thousands of products and realized there was a lack of fun and simplicity in skin care. Last year it made its U.S. debut and we fell in love with the playful messaging, shelfie-worthy packaging and nontoxic formulas that make our skin happy.
One to try: Face Hero Face Oil ($34)
Available in 20 countries—with a major cult following in Australia (it’s been around since 1991) and New Zealand—Red Earth is surprisingly still a bit under the radar in the U.S. (although you can find them at Target now!). From nourishing skin care to makeup essentials, almost everything is less than $30, features natural ingredients and really works!
One to try: Hydrate Refreshing Cleanser with Tasmanian Sea Kelp ($20)
Dedicated to combatting all weather conditions to ensure fresh, glowing skin at all times, Flight Mode creates “high hydration skincare” using high concentrations of proven ingredients like hyaluronic acid, vitamin C, and different varieties of plum, including Kakadu, Illawarra and Burdekin (all native to Australia).
One to try: Cloud Mister ($69)
Find a Doctor
Find a NewBeauty "Top Beauty Doctor" Near you