Beauty Products So Good, They Keep Selling Out

If you’ve ever hesitated before hitting “add to cart,” only to find your favorite product has vanished from the shelves again, you’re not alone. Some beauty items have a gravitational pull so strong they rack up thousands-long waitlists, viral moments and back-to-back sellouts. Whether powered by clinical results or word-of-mouth obsession, these are the cult favorites that are flying off shelves faster than retailers can restock them.

1 / 8

Dibs Duo Brush ($36)

A 6X-sell-out sensation, this cult-favorite brush had a jaw-dropping 58,000+ person waitlist at one point. With two expertly designed ends—a fluffy, rounded side ideal for setting and blending powders, and a denser angled side for seamless cream application—this multitasking tool is loved for its versatility and flawless finish.

• BUY ON DIBS – $36
• BUY ON ULTA – $36

2 / 8

Dr. Lara Devgan Scientific Beauty Platinum Lip Plump ($50)

This clear gloss may look simple, but it’s sold out 12 consecutive times and surpassed a million units sold. Packed with collagen-boosting ceramides, hydrating nutrients and antioxidants, it offers instant visible plumping, improved color, and long-term lip health in one swipe. 

 

• BUY NOW – $50

3 / 8

Irene Forte Hibiscus Night Cream ($225)

This award-winning night cream has become a runaway success story, selling out for two months after a 150-percent sales surge in early 2024. Powered by myoxinol, a hibiscus seed-derived neuropeptide, the luxurious formula promises younger-looking skin in 10 days. No wonder it’s the brand’s global best-seller.

• BUY ON DERMSTORE – $225
• BUY ON SHOPBOP – $225

4 / 8

Patrick Ta Major Dimension Eye Illusion Eyeshadow Duos ($42)

These gleaming shadow duos practically vanished within three days of launch. Each compact pairs high-shimmer pigments and multidimensional pearls for a radiant eye look in seconds. With five universally flattering shades, this luminous eye product became an instant fan favorite.

• BUY ON PATRICK TA – $42
• BUY ON SEPHORA – $42

5 / 8

LEMME Purr ($30)

Don’t let the playful packaging fool you—these best-selling gummies have sold out five times since their January 2024 debut. Powered by SNZ-1969, a clinically studied feminine health probiotic, plus vitamin C and pineapple extract, these supplements support pH balance, freshness and overall vaginal health, quickly earning a cult following.

• BUY ON TARGET – $30
• BUY ON AMAZON – $30

6 / 8

Soft Services Theraplush Overnight Repair Treatment ($62)

This editor-loved hand treatment has sold out three times, with a 1,000+ person waitlist during its last run. Packed with pure retinol, colloidal oatmeal and panthenol, it smooths, hydrates and strengthens hands while you sleep, leaving them feeling like they just had a professional treatment by morning.

• BUY ON SOFT SERVICES – $62
• BUY ON SEPHORA – $62

7 / 8

Tower28 Swipe Serum Concealer ($22)

Currently ranking as Sephora’s number-three concealer, Tower 28’s serum-concealer hybrid is constantly selling out. Designed with sensitive skin in mind, it blends hyaluronic acid hydration with buildable coverage that tackles redness, dark circles and blemishes. No cakiness, just a dewy, second-skin finish.

• BUY ON TOWER 28 – $22
• BUY ON SEPHORA – $22

8 / 8

iNNBEAUTY PROJECT Extreme Cream ($48)

With over half a million units sold in just one year, this supercharged moisturizer is making firm, lifted, glowing skin more accessible than ever. A strategic mix of lifting peptides, bio-retinol and triple ceramides work in tandem to hydrate deeply, reinforce the skin barrier and deliver a visible sculpting effect with consistent use.

• BUY ON INNBEAUTY PROJECT – $48
• BUY ON SEPHORA – $48