8 Beauty Brands With Crazy Cult Followings

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8 Beauty Brands With Crazy Cult Followings featured image
Cult Beauty Brands

When we think of classic beauty products, a lot of well-known brands come to mind–but what about those that fly under the radar? These eight brands definitely fit the bill and have a loyal following that can’t be denied!


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Blending nature, love and science into their cosmetics, Younique offers everything from wrinkle-erasing eye serums to mineral-based lip glosses. The product that fans really love? The Moodstruck 3D Fiber Lashes ($29) that deliver instant (yet easy to remove) lash fullness with lash-extending fibers. 

2 / 8

Em Cosmetics

Created by beauty vlogger superstar Michelle Phan, this cosmetics line offers customizable makeup palettes, creamy lip colors, versatile illuminators and more. And, just in case you’re not sure how to use your latest purchase, the tutorial section on the brand’s website has you covered! 

3 / 8


Whether life is too crazy for that weekly manicure or you like to switch up your nail look whenever you want, Nailhur is the brand to know about. With renewable nails that are easy to apply, customize and reuse, you can get a perfect mani each and every time.

4 / 8


Starting with a mineral foundation for raw or discolored skin, the line has grown into a complete line of makeup products that has you covered from primers to brushes. Plus, all of products are talc, oil, paraben and fragrance free. 

5 / 8

Teami Tea

Getting you beautiful from the inside out, Teami has a tea for almost every health concern—from boosting your metabolism to a complete 30-day detox. And, if that isn’t enough, the brand’s blog is full of eating tips and ideas that make it easy to maintain a healthy lifestyle.

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Makeup Geek

With the success of Makeup Geek, a popular makeup tutorial website, it only made sense that a cosmetics line came next. Rich foil eyeshadows, vegan brushes and lush blushes are just a few of the beauty products available in this gorgeous collection.  

7 / 8

Dose of Colors

Art and makeup collide with Dose of Colors, created by popular makeup artist Anna. With super matte lip colors, glamorous lash bundles and baked highlighters, its no wonder her fans are crazy about this brand!

8 / 8

Smith & Cult

With shades like Lover’s Creep and Honey Hush, Smith & Cult brings serious fun and high performance to nail polish. Each bottle delivers smooth coverage and brilliant shine without the questionable ingredients.

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