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Ariana Grande Launches New r.e.m. Line in True Glinda Fashion

Ariana Grande Launches New r.e.m. Line in True Glinda Fashion featured image
Mike Coppola/Getty Images

Ariana Grande has a way of keeping fans and Wicked enthusiasts on their toes. The 31-year-old singer, songwriter and actress updated her status to makeup guru with the launch of her brand, r.e.m. beauty back in 2021. Her recent addition of the Wicked-themed makeup collection at r.e.m has left fans wanting an additional touch of Glinda’s magic. As it turns out, she might have a little Ozdust left up her sleeve, as the actress teased a new beauty launch in true Glinda fashion, and today fans finally got word of what the newness entails.

r.e.m. Beauty’s New Launch: The Dreamglow Collection

In the pop star’s Instagram post yesterday morning, Grande peaks out of a pink curtain, in what we think is gently showing off her pinky blush, rosy lip or even her highlighted nose. She hints at her motives to fans, writing in the caption “Something exciting is coming to rembeauty.com and @ultabeauty very soon ♡.” Her titled side profile could hint at the Glinda glow of a new highlighter, but the next photo shows the good witch smiling with pink powdered cheeks. Each expression shows off her peach-colored lips so, we are left wondering what exactly the new launch will be.

Her classic and minimalist approach to makeup left fans to place their bets in the comments. “It’s got to be some sort of velvet or satin lip!” one commenter wrote. Some guessed the launch could also be an addition to her already standing r.e.m. perfume, asking “Is it a new fragrance?” Even while impatiently waiting, the fans prepared for the product’s release. “I’m so excited and ready for new products,” wrote another fan. Well, as it turns out, they were all right, as the new launch includes a new lip product, a fragrance and complexion essentials too.

The movie star assures that you are going to be popular with r.e.m.s newest Cherry Eclipse Scent that sits besides Grande’s ever-growing fragrance collection, and the blend of black cherry and marshmallow notes will leave fans dancing through life. The scent launch is accompanied by three Dreamglow products: the Dreamglow Highlight Serum ($26), Eclipse Blush & Lipstick ($22) and Essential Drip Glossy Balm ($19). To help you shine like Glinda, Grande’s highlight serum will feature a crystal-like pigment in three different shimmering shades, while the he 2-in-1 blush and lipstick combo is nothing short of scandalacious, with four versatile tones that are both dreamy and irresistible. For the ultimate glossy lip, the Essential Drip Glossy Balm in will be available in three different shades of fabulous.

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