Alix Earle Shares Her Favorite Prime Day Beauty Products—And They’re All Under $25

What the influencer can't live without.

By Rowan Lynam · Published: Jul 10, 2023

Getty Images / Alexander Tamargo / Contributor

TikTok’s It Girl, Alix Earle, knows a thing or two about beauty. Turning away from posting perfection, Earle first experienced her meteoric rise when she abandoned trying to look perfect and embraced herself exactly as she was. Now netting more than 8 million followers across TikTok and Instagram, Earle is known for her GRWM videos that take viewers right into the heart of her journey with acne and the ins and outs of her breast augmentation. That’s not to mention the fact that she knows her makeup.

Ahead of Amazon’s annual Prime Day sale, Earle has shared some of her favorite products that live up to the hype and deliver major glow.

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L’Oreal True Match Lumi Glotion ($13)

This lotion delivers all-day glow that can be worn under your makeup, as a highlighter, or alone to deliver a natural-looking shine.

“I discovered it when I was on the hunt for a dupe for the viral bronzing drops that are sold out everywhere. I have it in shade 904,” Earle says.

This lotion was also just called out in an Instagram video by icon Martha Stewart, who says this little tube was the secret behind her glowing Sports Illustrated cover.

Earle likes to use Lumi as a base for her makeup, “especially over the summer when I want a little extra glow.”

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Laneige Lip Sleeping Mask ($24)

This lip mask has been making waves since its launch in 2017, and it’s still a favorite among influencers and celebrities alike.

“Everyone is obsessed with the Laneige Lip Sleeping Mask, and now I know why,” Earle says. “So many of my friends and people I follow on TikTok use this, so naturally I had to see what the hype was about.”

This mask’s coconut oil and shea butter formula packs in hydration, and the six different shades all smell incredible and fruity. There’s even a new pink lemonade shade out for summer.

Earle says she prefers to layer it on at night to wake up with “extra soft, hydrated lips.”

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Samnyte Hair Wax Stick ($8)

Another viral favorite, this wax stick is perfect for taming flyaways and creating a sophisticated hairstyle. A little of the formula goes a long way, and the plant-powered shine won’t weigh down your hair or overpower you with a strong scent.

“This product went viral on TikTok because it helps you get the perfect slicked-back hairstyle in seconds,” Earle says. “I use this a lot when I’m going out and want my hair up in a bun for a really polished, clean-girl look.”

This pregnancy-safe product multitasks as a flyaway tamer, a soft styling pomade, and the perfect trick to lay down baby hairs and refresh wigs.