The Most Underrated K-Beauty Products You Need to Try, According to Experts

The Klog Snail Mucin+ Essence ($17)

"This essence is packed with 97-percent snail mucin—one of the highest concentrations on the market—but with a fast-absorbing, lightweight texture that layers beautifully. It helps with hydration, skin repair and barrier care, making it the ultimate multitasker for all skin types." —Charlotte Cho

BUY NOW - $17

ENTROPY Charm Tint Glossy Gel ($22)

"This brand approaches everything—from packaging to formulation—with a fresh perspective. At the recent Muskat pop-up, it drew the most attention and sparked an enthusiastic response from on-site consumers. From charm tints that double as bag accessories to a foundation featuring built-in spatula, Entropy stands out as a bold and innovative brand redefining beauty through originality. The Charm tint, which is a lip tint that is going viral in Korea, is the brands' absolute hero product that everybody needs to try!" —Daniella Jung

BUY ON AMAZON - $22

BUY ON YESSTYLE - $20

I’m From Rice Toner ($28)

"This is the OG of milky toners. Rice extract has been used for centuries to nourish and brighten the skin. This toner is 77-percent rice extract, so you’re really getting a powerful dose. It makes your skin so plump, nourished and radiant." —Sarah Chung Park

BUY ON SOKO GLAM - $28

BUY ON ULTA BEAUTY - $28

Celimax The Real Noni Energy Ampoule ($26)

"If your skin is feeling tired, dull or stressed, this is your recharge. Noni fruit extract is rich in antioxidants and nutrients that help strengthen and energize the skin barrier. I love how bouncy and healthy my skin feels after just a few uses—it’s like a green smoothie for your face." —Charlotte Cho

BUY ON SOKO GLAM - $26

BUY ON AMAZON - $26

Dr. FORHAIR Folligen Shampoo ($35)

"Korean hair-care brands seem to be generally undervalued in the U.S. market. One standout is Dr. FORHAIR, a scalp care–focused brand grounded in the philosophy that a healthy scalp is the foundation of healthy hair. While it has recently launched in Costco U.S. with impressive results, it has yet to be fully introduced to the broader American market, leaving significant untapped potential. Its bestsellers are this shampoo, as well as the Folligen Sea Salt Scaler, an exfoliating shampoo. These are must-try products from this brand." —Daniella Jung

BUY ON YESSTYLE - $35

BUY ON AMAZON - $35

Some by Mi AHA BHA PHA 30 Days Miracle Toner ($22.50)

“This is a cult-favorite in Korea for acne. The before-and-afters are insane. It uses three types of exfoliating acids—AHA, BHA and PHA—plus papaya enzymes to soften texture and dissolve pore-clogging dead skin. It’s gentle enough to use every day and helps calm redness as it clarifies.” —Sarah Chung Park

BUY ON AMAZON - $22.50

BUY ON YESSTYLE - $22.50

IOPE Skin Booster Peel Pads ($40)

"These are some of the most effective yet gentle exfoliating pads I’ve used. In a two-step system, they smooth out texture with LHA (lipohydroxy acid) and PHA (polyhydroxy acid)—great alternatives to stronger acids—making them perfect for sensitive or breakout-prone skin." —Charlotte Cho

BUY NOW - $40

NuTexture Hydra Jello Mist ($35)

"NuTexture is a skin-care brand that addresses signs of aging through texture innovation. Its unique and visually engaging textures align perfectly with today’s social media-driven beauty trends. From the jelly-to-mist transformation of the Hydra Jello Mist to the Bouncy Lip Treatment, NuTexture is a rising star going viral in Korea with strong consumer buzz. With its one-of-a-kind concept, we believe it holds great potential in the U.S. market." —Daniella Jung

BUY ON AMAZON - $35

BUY ON BY AVA - $35