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The $23 Vitamin C Serum Readers Can’t Get Enough Of

We’re obsessed, too.

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A glowing complexion starts with the right skin-care routine, and for many beauty enthusiasts, vitamin C is a non-negotiable step. Known for its ability to brighten skin, fight free-radical damage and improve overall texture, an effective vitamin C serum can make all the difference. But finding one that delivers results without breaking the bank can be a challenge.

In a recent survey,* we asked more than 1,300 NewBeauty readers to name their favorite skin-care product. One name that stood out? The Prequel Lucent-C Vitamin C Serum 15% ($23), a radiance-boosting powerhouse packed with L-ascorbic acid, ferulic acid, ergothioneine, niacinamide and inulin. This potent formula is dermatologist-formulated and works to brighten, firm and deliver antioxidant benefits for a glowing complexion.

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According to Prequel, the formula is clinically proven to increase radiance and luminance after just four weeks of daily use. The serum left 90 percent of participants agreeing that their skin looked less dull, and after eight weeks, it was also shown to improve skin firmness, with 83 percent of users noting better skin texture.

prequel vitamin C serum

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What Reader Say About Prequel Vitamin C Serum

NewBeauty readers also noticed similar results, with readers across various age groups and skin types raving about its performance. A 43-year-old praised it for its effective formula and quality ingredients, while a 35-year-old highlighted the product’s impressive packaging, affordability and efficacy. Another reader, 33, with combination and dry skin, found the serum’s texture and effectiveness to be top-notch.

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For those looking for a budget-friendly yet powerful vitamin C serum, this $23 find might be your match. With its scientifically-backed formula and reader endorsements, it’s clear why so many are making this serum a staple in their routines. Plus, you can pick it up on your next Target run or add it to your cart on Amazon—a win-win.

*Source: BeautyEngine Advanced Research, 2025

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