beauty launch news
Ruka Makes History as Sephora’s First Black-Owned Hair-Extensions Brand
By Amaya GarciaJuly 22, 2026
Coming this August.
Maybelline's First Peel-Off Lip Liner Is About to Break TikTok
By Marisa PetrarcaMay 19, 2026
The 24-hour staying power is no joke.
NARS Just Dropped a New Liquid Blush Formula With Major Staying Power
By Catharine MalzahnMay 19, 2026
Plus, the application hack that got me compliments all day.
Sluff Is Bringing the 'Good Gross' Korean Bathhouse Scrub to Your Shower
By Liz RitterMay 12, 2026
Olivia Jade Launches o.piccola With a Minimalist Bronze-and-Glow Balm
By Liz RitterMay 12, 2026
I Finally Found a Blurring Lipstick That Isn’t Drying
By Leiana FoyeJanuary 27, 2026
Too Faced’s First New Mascara in Years Is Finally Here—And It’s Not What You Expect
By Marisa PetrarcaMarch 21, 2025
Sabrina Carpenter ‘Me Espresso’ Fragrance Has Arrived
By Marisa PetrarcaDecember 9, 2024
“This one has become my new staple and obsession.”
Rhode Alert: Peptide Lip Tint in Cinnamon Roll Is Here, at Least for Now
By Marisa PetrarcaNovember 22, 2024
Get it before it’s gone.
RMS Beauty and Dôen Team Up on an Ultra-Chic Holiday Set Perfect for Gifting Yourself or Someone Special
By Marisa PetrarcaNovember 7, 2024
Or both!