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beauty launch news

Ruka's Synths®2 fiber holds a braid pattern without the itch or weight of traditional synthetic hair.
News

Ruka Makes History as Sephora’s First Black-Owned Hair-Extensions Brand

By Amaya GarciaJuly 22, 2026
Features editor Marisa Petrarca testing the new Maybelline Super Stay Peel Off Lip Liner Stain
Makeup

Maybelline's First Peel-Off Lip Liner Is About to Break TikTok

By Marisa PetrarcaMay 19, 2026
nars insatiable liquid blush
Face

NARS Just Dropped a New Liquid Blush Formula With Major Staying Power

By Catharine MalzahnMay 19, 2026
A woman uses Sluff’s bright green exfoliating mitt on their shoulder in the shower.

Sluff Is Bringing the 'Good Gross' Korean Bathhouse Scrub to Your Shower

By Liz RitterMay 12, 2026
Olivia Jade poses beside o.piccola’s dual-ended Bronze & Glow Balm, featuring bronzer and highlight shades in the brand’s blue-and-gold packaging.

Olivia Jade Launches o.piccola With a Minimalist Bronze-and-Glow Balm

By Liz RitterMay 12, 2026
I Finally Found a Blurring Lipstick That Isn’t Drying

I Finally Found a Blurring Lipstick That Isn’t Drying

By Leiana FoyeJanuary 27, 2026
Too Faced Ribbon Wrapped Lash Mascara

Too Faced’s First New Mascara in Years Is Finally Here—And It’s Not What You Expect

By Marisa PetrarcaMarch 21, 2025
Sabrina Carpenter fragrance
Fragrance

Sabrina Carpenter ‘Me Espresso’ Fragrance Has Arrived

By Marisa PetrarcaDecember 9, 2024

“This one has become my new staple and obsession.”

Rhode Peptide Lip treatment in cinnamon
News

Rhode Alert: Peptide Lip Tint in Cinnamon Roll Is Here, at Least for Now

By Marisa PetrarcaNovember 22, 2024

Get it before it’s gone.

Dôen x RMS Beauty Collab
News

RMS Beauty and Dôen Team Up on an Ultra-Chic Holiday Set Perfect for Gifting Yourself or Someone Special

By Marisa PetrarcaNovember 7, 2024

Or both!