In a behind the scenes look at a recent photography shoot, Miley Cyrus sports a cult-favorite: ITK’s Nourishing Lip Balm ($9), available for under $10. A bit like a game of eye-spy, we just couldn’t miss that iconic rich purple tube and applicator. And neither could the commenters, shouting out the super affordable and ultra-hydrating lip balm immediately. Not to mention the fact that the brand itself is still probably screaming.
But what makes this under $10 lip balm a Miley Cyrus favorite?
Well, this must-have is packed with shea butter, coconut oil and vitamin E, making it a hard working super-soothing treatment for even the most dry lips. Shea butter is a humectant, meaning it attracts and retains moisture to help your lips get much-needed hydration, not just a greasy but still-dry lip. That makes this affordable lip balm an effective way to not just soothe cracked lips, but to actually hydrate your delicate lip skin. The vegan formula is dermatologist-tested and effective against dry and cracked lips.
