We all know about the biggest brands in fragrance, from Chanel to Maison Margiela. However, there’s always a new, exciting, up-and-coming crop on the horizon, and we have insight into which brands are going to be the next big thing in the scent space. Spate recently pinpointed the emerging luxury fragrance brands by analyzing the brands driving the most year-over-year growth. These are the five luxury fragrance brands you’re going to see and smell everywhere soon, and our recommendations for which scents to try first.
Emerging luxury fragrance brands, according to data
1 / 5
Tiziana Terenzi
Kicking off the list is Tiziana Terenzi who has seen a massive 58 percent increase in interest year over year. Inspired by travel and the emotions that stem from it, Tiziana Terenzi’s hand-crafted fragrances will transport you. “Our creations evoke the particular moment in life when beauty touches the soul and the moment becomes eternal and transforms into liquid emotions,” the brand writes.
Ones to try: Kirke Extrait de Parfum ($295), Orza Extrait de Parfum ($650)
2 / 5
Amouage
Founded in the Sultanate of Oman in 1983 by the Albusaidi family to be “The Gift of Kings,” Amouage helped redefine the art of Arabian perfumery. Defined as a fusion of East meets West their unique scents have gained traction this year with a 39 percent increase in interest.
Ones to try: Guidance 46 Extrait de Parfum ($520), Opus XIV Royal Tobacco Eau de Parfum ($380)
3 / 5
Oscar De La Renta
You’re likely familiar with the iconic fashion house of Oscar De La Renta, but with a 38 percent increase in interest year over year, it’s clear, you’ll be hearing more about their fragrances soon. From classic to recent launches, these scents will have you transfixed.
Ones to try: New York Eau de Parfum ($115), Alibi Eau Sensuelle ($120)
4 / 5
Escentric Molecules
This fragrance brand has a cult following, with more and more people joining the fold and a 33 percent increase in interest to show for it. Their secret sauce is an aroma molecule that doesn’t exist in nature and premiered with the launch of the brand. Accessible pricing and radical innovation continue to keep the brand fresh.
Ones to try: Molecule 01 ($150), Escentric 01 ($160)
5 / 5
Arabian Oud
Arabian perfume has grown in popularity recently, and the Arabian Oud brand seems to be leading the pack. A 20 percent increase in interest indicates that Arabian Oud is finding its way into the spotlight and keeping people invested with their luxe scents.
Ones to try: Zumorod Eau de Parfum ($210), Rosewood Eau de Parfum ($180)
