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Hailey Bieber Is Back to Talking Us Into a Bob

“Chop chop,” says her longtime hairstylist.

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LOS ANGELES, CALIFORNIA - OCTOBER 18: (FOR EDITORIAL USE ONLY) Hailey Bieber attends the Academy Museum 5th Annual Gala in Partnership with Rolex at Academy Museum of Motion Pictures on October 18, 2025 in Los Angeles, California.
Stefanie Keenan/ Getty Images

Hailey Bieber can be cited as one of the main catalysts of the great bob bandwagon that began a few years back and persists to this day. This past year, Bieber had strayed from the short chop, letting her hair grow long past her collarbones. However, her siren call of a bob return was heard last night, when she posted a fresh cut and a return to the style.

Bieber recently shared a selfie to her Instagram story, of course sporting her own Rhode Snap-On Lip Case ($46). The photo featured a freshly chopped bob with swingy, curved ends, giving it a playful vibe. Celebrity hairstylist Justine Marjan, who’s behind the chop, shared the image to her own feed as well, captioning it simply, “chop chop.”

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Hailey Bieber new bob
IG: @haileybieber

Bieber kept her signature light brunette color and parted the bob down the middle. The cut is longer than her original bob that hit around her cheekbone, making it border on a lob (a longer bob that hits between the chin and shoulders).

Is this a sign that the bob will continue to dominate in 2026? Leslie Bibb powered the popularity of the short, sleek bob this past year. Now, Bieber and Sydney Sweeney have both returned to bobs, proving its grip on beauty trends isn’t loosening anytime soon.

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