I remember when Glossier’s Boy Brow first launched in 2015 and helped to put “brow mascara,” as I like to call it, on the map. You know, the tiny little mascara brush that deposits tinted brow gel onto brow hairs as it grooms them. It wasn’t the first product of its kind, but it grabbed the attention of a whole new group of beauty obsessives, and the before-and-after images spoke for themselves. Today, one Boy Brow is sold every minute of the day around the world.
Glossier now offers more product
After thousands of customer requests, Glossier is sharing exciting news: It’s launching a bigger size with 20-percent more of its award-winning formula inside, and you can get your hands on it tomorrow. It’s also adding two new shades to its lineup: Dark Brown and Grey so more beautiful brows can join in on the fun. The best part, the new version is only $1 more than the original (it will cost $19)—the original size will no longer be available.
Glossier’s Boy Brow is available in more shades than ever
Now you can get the famous one-swipe-wonder product—there are a ton of celebrity fans, including Olivia Rodrigo—in six different shades to suit all hair colors, plus clear, and be on your way to face-framing brows without the fuss. The combination of waxes, hydrating hyaluronic acid and moisturizing oleic acid keep the brows soft and in place without that stiff look or dandruff-like residue.
Before and after using Boy Brow
Before and after of Francesca wearing Boy Brow in Auburn courtesy of Glossier
Before and after of Alya wearing Boy Brow in black courtesy of Glossier
How to Boy Brow
https://www.tiktok.com/@glossier/video/7257265502312009003?lang=en
