The keychain boom shows no signs of slowing down. We’ve seen the obsession firsthand, and the trend is only picking up speed. What started with lip gloss has quickly grown to include SPF, fragrance, lipstick and more, all designed to clip onto your bag—or your belt loops, your keys, you name it—so they’re always within reach.
Beauty products that double as bag charms aren’t just practical, they’re also a playful style statement and, at least in this beauty editor’s opinion, feel subtly inspired by Hailey Bieber’s breakout Rhode lip case, which, as you might recall, was a major topic in the beauty world for its innovation. It was one of the most viral beauty-product-turned-accessory moments in recent years, sparking conversation and, evidently, inspiring more brands to take the trend for a spin.
The 10 best beauty bag charms ahead feel just as deserving of the spotlight. From the It Girl-loved hand sanitizer everyone’s clipping onto their bags to solid fragrances and beyond, shop our favorite takes on the trend ahead.
1 / 10
When fashion designer Carolina Herrera debuted her namesake makeup line in 2022, what immediately set it apart was how each product doubles as a stylish accessory. Herrera’s makeup range—including this luxurious lengthening mascara—is designed with pendant-like rings that can be customized with playful charms or clipped onto a keyring.
2 / 10
NOYZ is one of the trendiest fragrance brands right now, loved for its unexpected scent compositions, irreverent names (like Sh**ty Day) and unconventional note pairings (like Sichuan pepper and cotton candy). The brand is also known for its viral solid fragrances, which are designed to pair with this charm. While fragrance is notoriously hard to take on the go, this case attaches to your favorite scent so you can carry it with you for easy reapplication.
3 / 10
Marc Jacobs sure knows how to bridge playful and chic. This lipstick case houses your favorite lippie (whether from Marc Jacobs Beauty or elsewhere), complete with charm accents, a leather exterior (available in pink and black), a zip-around closure and a mirrored base to keep your application precise.
4 / 10
K-beauty favorite Beauty of Joseon is deservedly known for its super-blendable, moisturizing SPF—and here it is, reimagined as a clip-on charm to make reapplication easier than ever.
5 / 10
Too many compact mirrors, not enough actual use, but this one is the exception. It’s LED-lit, offers dual magnification and looks more like a stylish keychain than a mirror.
6 / 10
If you do your eyeshadow on the go (kudos) or just want to keep it within reach, this mini palette delivers. It gives lids a sheer wash of color that makes application feel less intimidating, and it comes in five color combinations, so you’ve got options.
7 / 10
I’m obsessed with how each of these keychains has its own little charm that matches the fragrance. This one, for example, has a pomegranate charm to go with Skylar’s Pomegranate Princess Travel Spray ($23). There are other versions, too, but this one might be the cutest.
Just note: the carrier doesn’t come with the fragrance.
8 / 10
Reviewers say this mini set delivers on both form and function. Yes, they’re tiny, but that’s the point, and they still feel impressively high-quality, with soft, non-shedding bristles and a compact design made for travel.
9 / 10
When might you need a serum on the go? After a workout, before a long flight or anytime your skin needs a quick reset. This formula uses niacinamide to help reduce redness, vitamin B12 to support the skin barrier and centella asiatica to calm irritation from things like heat, sweat or dry air.
10 / 10
Touchland’s silicone case for its beloved hand sanitizers is last on the list because it’s so popular, you probably already own one or two. If you’re limiting yourself to just one beauty product on your keychain, this is an easy pick—it keeps your hands clean while still feeling like a little treat.
