As you daydream about summer being just around the corner, here’s some good news to fuel it: the Demi Moore– and Mindy Kaling–loved brand Andie Swim has just launched at Target with a limited-edition collection of exclusive, more accessibly priced swimwear and the size-inclusive range it’s known for.
You can shop your favorites on Target’s website, where there’s no shortage of options. The Andie Collection for Target includes 49 styles, a mix of bikinis and one-pieces, as well as ready-to-wear items like breezy tunics and sundresses. In addition to shopping online, the collection is also rolling out to Target stores nationwide in case you want an up-close look or try-on before committing.
That price point, I might add, is major. Swimsuits on Andie’s website typically cost over $100 for a one-piece or a bikini (with tops and bottoms sold separately), but for the Target collection, bikini separates start at $32 (or $64 for a full set), one-piece swimsuits start at $50 and cover-up dresses are priced at $42.
If you’re new to the swimwear brand, it launched in 2017 and quickly built a reputation for its inclusive sizing, which ranges from 0 to 26 (or XS to 3X for its Target lineup). Its suits are the kind you reach for over and over because they just fit well and look good on a range of body types, with smoothing paneling, adjustable straps and fabrics that hold you in without digging in or feeling overly tight. Many are made from recycled nylon blends that stretch and move with you.
“At Andie, our mission has always been to create swimwear that women love to wear, combining great design, high-quality materials, and a fit that feels as good as it looks," said Andie’s CEO, Melanie Travis, in a press statement. “This collaboration with Target allows us to bring that approach to more women than ever, delivering thoughtfully designed swim at an accessible price point.”
For Moore, who launched her own collection with Andie in 2022, the focus was on more modest coverage. “So much of what I’ve seen in the last couple of years was just less and less fabric. Like how much can we show?” she told Vogue at the time of its release. “Sometimes it leaves nothing to the imagination,” says Moore.
“I think it exudes confidence to know that you don’t need to show a lot of skin to be sexy,” she continues. “[You have] the option to feel covered, but to not have it be matronly. It still feels flirty and sexy and fun.”
For Kaling, her May 2023 collaboration with Andie couldn’t have been more fitting. “I’ve been a fan of Andie Swim for years,” she told People. "Andie has always been incredibly flattering. So when they wanted to work with me on this collection, I was thrilled.”
“It’s not like you become a mom and you give up on looking cute and sexy and all you want to wear is a modest navy bathing suit,” she continued. “I don’t need to have a skirted bathing suit. These pieces make me feel young and carefree, they’re not too revealing, they give me support where I need it and the colors are gorgeous.”
Now’s your chance to try the brand’s fit and quality for less, or stock up while you can. Shop Andie Swim at Target.com now.
