In May, skin care was top of mind for NewBeauty readers. They got serious about sun care, with not one, not two, but three new sunscreens (both tinted and non-tinted) making the top 10. Our readers were also enthusiastic, to put it mildly, about the launch of a new SkinCeutical cream inspired by the results of laser treatments. Another new launch on their radar? Laura Geller's The Wonder Balm, a sheet blush/ face tint/ lip balm designed especially for mature skin. Aside from all the new launches (and there were a ton in May), NewBeauty readers know a classic when they see one and stocked up on Dermalogica's beloved Daily Microfoliant for that just-got-a-facial glow. Ahead, more details on these picks, plus the rest of the top 10 beauty products bought in May.
10 Things NewBeauty Readers Couldn’t Stop Buying in May
1 / 10
Merit launched its first-ever sunscreen in May. The Uniform is a tinted 100 percent mineral sunscreen with light to medium sheer buildable coverage that imparts a second skin, soft blur finish. In other words, it will replace your foundation all summer long.
BUY NOW - $38
3 / 10
If you love La Roche-Posay's Mela B3 line, you're going to love the sunscreen too. As with the brand's other Mela B3 products, the star ingredients are melasyl and niacinamide, which help fade dark spots and even out overall skin tone as it protects skin against UV damage.
BUY ON AMAZON - $35
BUY ON ULTA - $35
5 / 10
BKLYN, Jones Road's newest fragrance, imitates that untouchable feeling of wearing your favorite pair of vintage jeans—effortlessly cool, without feeling overdone—with a mix of lemon, neroli, sandalwood and black pepper. Get it now while it's available on a limited run; the brand plans to pull it off shelves soon before the "official" launch.
BUY NOW - $42
6 / 10
The Wonder Balm works as hydrating skin care while delivering a gorgeous tint of color to cheeks and lips. Available in three shades (a neutral that can be worn as a skin tint, a classic pink and a rosy pink), its nourishing, non-drying formula especially enhances the look of mature skin.
BUY ON LAURA GELLER - $32
BUY ON AMAZON - $32
7 / 10
Say hello to "science-backed suncare meets blurring skincare" AKA U Beauty's Multimodal Sheer Mineral SPF 25. This mineral–based sun protection doubles as a great face primer before makeup and features non-nano zinc-oxide, pongamia pinnata seed extract, clary sage extract and a bio-inspired skin brightener to create a flawless face canvas.
BUY ON U BEAUTY - $98
BUY ON AMAZON - $98
8 / 10
"In a recent survey of more than 1,300 NewBeauty readers,* we asked which skin-care products they’re currently loving, and one standout kept coming up among women over 50 seeking to revive dull, uneven skin: Dermalogica Daily Microfoliant," our editor recently reported. "This iconic powder exfoliator is beloved for its gentle touch and powerful results, and users with mature skin can’t stop singing its praises." *Source: BeautyEngine Advanced Research, 2025
BUY ON DERMSTORE - $19
BUY ON AMAZON - $19
9 / 10
Vegamour's hair growth supplement gets the approval from experts. “These gummies contain a blend of vitamins and antioxidants—including vitamins B5, 6, 12 and vitamins A, C and E—that support healthy follicle functioning and neutralize free radicals, which can be damaging to the follicles and promote inflammation that blocks optimal hair growth,” New York dermatologist Joshua Zeichner, MD previously told us.
BUY ON VEGAMOUR - $36
BUY ON AMAZON - $36
10 / 10
For the second month in a row, NewBeauty readers have put Jones Road's Just Enough Tinted Moisturizer on the top 10 list. If you're looking to combine your moisturizer and foundation into just one step and love a soft, airbrush finish, get this now, trust us. You can read my full review here.
BUY NOW - $44
