In a beauty industry often divided by buzzwords like “clean beauty” and “medical-grade skin care,” Tower 28—known for its sensitive skin–friendly approach to beauty—is carving out its own space.
While many discovered the brand’s skin-care line through its viral SOS Rescue Spray, Tower 28 has established itself as more than a beauty brand, developing a comprehensive SOS skin-care collection. Currently, the brand offers its Rescue Spray (a hypochlorous acid spray that’s great for all skin types), Recovery Cream, Gel Cleanser, Rescue Serum, and LipSoftie Lip Treatment, each product with the same goal in mind: intensive repair. With a dermatologist-informed approach to sensitive skin care, the brand is proving that efficacy and gentleness can coexist.
“Tower 28 is a true innovator in the color and complexion space, distinguished by its commitment to creating makeup and skin-care products specifically tailored for those with sensitive skin,” explains Washington, D.C. dermatologist Dr. Candrice Heath, dermatology advisor at Tower 28.
Breaking New Ground in Sensitive Skin Care
While Tower 28 may not fall into the medical-grade skin-care category alongside prescription-strength retinoids and high-dose vitamin C treatments, Dr. Heath notes it offers something equally valuable: accessibility without compromising on efficacy. According to the dermatologist, the brand has found its sweet spot in creating products that work for everyone, “even those with sensitive skin who often feel overlooked in the crowded beauty market.”
The Science Behind the Solutions
At the heart of Tower 28’s skin-care innovation is its groundbreaking work with hypochlorous acid, featured in its SOS Rescue Spray and Serum. According to Dr. Heath, what sets these products apart is the brand’s commitment to stability and reliability. “Their chemists spent eight years perfecting the stabilization of hypochlorous acid before launching the product,” she shares.
This dedication to formulation excellence has resulted in products that maintain their efficacy over time. “This makes it an elite option for anyone, but especially for those with sensitive or problematic skin who have often felt overlooked by the beauty industry. It’s a product that can benefit most skin types, helping people feel confident in what they’re using on their skin.”
Post-Procedure Approved
Perhaps one of the most telling indicators of Tower 28’s efficacy is its suitability for post-procedure skin care. “After a procedure, the skin barrier is often compromised, leaving it open to bacteria and irritation,” Dr. Heath explains. “Tower 28’s skin care is ideal for post-procedure skin because it is gentle on skin that’s temporarily vulnerable after treatments like chemical peels and lasers,” she notes.
Even if you don’t consider your skin reactive, Dr. Heath says coddling it after a treatment is a must. “Even for people who don’t usually have sensitive skin, post-procedure care requires extra attention, and Tower 28 provides products designed to be gentle to support the skin during this phase.”
Beyond Clean Beauty
While many brands focus solely on “clean” ingredients, Tower 28 demonstrates that gentle, thoughtfully formulated products can deliver real results, too. So much more than just a clean beauty brand, Tower 28’s success lies in its ability to bridge multiple needs: providing products that are both gentle enough for sensitive skin and effective enough to be recommended by dermatologists—and what’s better than that?
