The way we assess the biggest brands in beauty these days is a bit different than what that would entail in the early 2000s. Cosmetify sought to identify the 10 hottest beauty brands in 2022. To get this information, Cosmetify looked at the 100 most searched beauty brands in the world and ranked them based on Instagram followers, Instagram engagement, Instagram mentions, annual Google searches and year-on-year search changes. Cosmetify noticed a shift towards sustainable products and natural ingredients this year as compared to last. Here are the top 10 beauty brands in the world.
This celebrity-founded beauty brand by Millie Bobby Brown had the highest Instagram engagement rate by far. This shouldn’t come as a shock as her show Stranger Things was one of the most viewed shows on Netflix last year. Additionally, the average consumer of Florence by Mills is generally very engaged on social media. The brand offers products for skin care, makeup and hair.
Straightforward, affordable and available in an array of intoxicating scents, The Body Shop boasts the highest annual search number, with 40.4 million searches in 2022. The Body Shop has everything you need in one place: face, body, hair, makeup and fragrance products.
This timeless beauty brand has the second-highest number of followers on Instagram at 4.3 million, proving that some classics have true staying power in the digital age.
Revolution Beauty, which offers makeup, skin care, body and hair products, tools, fragrances and more, has long been popular in the U.K., where it’s based. However, this year the brand has seen significant growth throughout the world, with a 12.57 percent bump in searches.
Olaplex overwhelmingly had the most Instagram hashtags at 13.9 million, the runner-up a far off 5.5 million. The brand was talked about all throughout social media, spiking its search by 21 percent.
Caudalie is a widely beloved brand by all ages. The originators of vinotherapy products have found many new fans on social media.