primer

The Before-Serum Skin-Care Product That Took Camila Coelho Seven Rounds to Get ‘Just Right’

By Liz Ritter, Executive Editor November 12, 2020
Giving new meaning to the "perfect formula."
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Tatcha’s Best-Selling Primer Is About to Get Even Better

By Olivia Wohlner February 12, 2020
In with the new. 
nicolekidman

This $17 Drugstore Serum Is the Secret to Nicole Kidman’s Flawless Skin

By Danielle Fontana Dooley, Senior Digital Editor January 12, 2020
We're buying in bulk.
elfprimer 1

The $8 Primer That Instantly Erases Pores

By Danielle Fontana Dooley, Senior Digital Editor March 22, 2019
One of these sells every three seconds. 
emmys

Skin-Care Products You’ve Never Heard of That Celebs Used at the Emmys

By Liz Ritter, Executive Editor September 17, 2018
Off-the-radar but red-carpet ready!
elfprimer 1

This Super Affordable Makeup Brand Sells a Primer Every 6 Seconds

By Danielle Fontana Dooley, Senior Digital Editor June 19, 2018
Just another reason to love them. 

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