Snow Bunny Makeup Is 2025’s Take on the Cold-Girl Aesthetic

Over the past 365 days, hundreds of makeup trends have come in and out of style. One of the makeup trends that always stood out in my mind from the last calendar year is the cold-girl aesthetic. In the fall of last year, beauty lovers everywhere started experimenting with extra blush across the cheeks and nose to mimic that rosy-cheeked, “I’m cold” look. It was shockingly darling. This year, the trend is reemerging, but in a more hip and relevant way. Enter snow bunny makeup.

The snow bunny look is an elevated, cold-girl meet aprés ski meets ice queen aesthetic that will take over holiday party looks and any festive winter shindigs. From the viral frosted lids to ice-queen lips and freshly chilled blush, keep reading to shop all the products you need to master your cold-girl look this winter.

The Best Snow Bunny Makeup Products to Try Now

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Dior Mono Couleur Eyeshadow in 045 Celestial Grey ($35)

Whether you’re just dotting it into your inner corners, like in the TikTok above, or going for a full silver shadow look, frosted lids are one of the hottest makeup trends. The style evokes that snow bunny aesthetic but also pulls in the vibes of the early 2000’s à la, for a nostalgic yet modern look.

• BUY NOW – $35

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Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in Frosty ($38)

Snow bunny makeup centers around cool, wintery hues and lots of shimmer, mimicking that of a fresh bank of snow. This long-lasting liquid shadow from Armani in shade Frosty is the perfect, light blue wash of color to add to your lids for that quintessential cold-girl aesthetic.

 

• BUY NOW – $38

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ColourPop Cloud 9 Pressed Powder Palette ($18)

Powder products are the way to go for snow bunny makeup, and this ColourPop palette comes with everything you need to create that monochromatic, ice-queen look. Create a shimmery snowy eye with a blend of blues and purples or brush a white shade on the tip of your nose for that extra shiny, chilly look.

• BUY NOW – $18

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Essence Kajal Eyeliner in White 04 ($2)

Adding a white waterline is one of the easiest ways to make your eyes look more awake, and it also serves as the perfect addition to a snow bunny makeup routine, adding that doe-eyed, cutesy effect.

• BUY NOW – $2

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Patrick Ta Major Beauty Headlines Double-Take Cream and Powder Blush Duo in Just Enough ($38)

Where cold-girl makeup leaned more into reddish blushes to mimic that wind-burnt, fresh-out-the-cold appearance, snow bunny makeup relies more on pink tones to create that endearing, light, icy look. Patrick Ta’s blush duo in Just Enough is the perfect option for solidifying that rosy-cheek look. Add the cream blush first for a longer wear and top it with powder to keep that fresh snow finish consistent.

• BUY NOW – $38

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Rabanne Glitter Famous Top Coat ($25)

If you want to take your snow bunny look to the next level, adding a white or shimmery eyeshadow is the perfect way to make your eyes really pop, and draw people in with your alluring ice queen gaze.

• BUY NOW – $25