Despite the countless hours spent trying to perfect our makeup looks, a solid outcome oftentimes depends on the brushes used to create it. There are a few products we rely on for their magical blending abilities, but there’s one brand in particular that’s has always been at the top of our list, and it’s about to be a whole lot easier to purchase.
Per recent news, vegan and clean beauty brand Sigma Beauty will become available on target.com on October 24 ahead of an in-store expansion occurring in 2022. The company debuted in 2009 and first launched with a vast brush collection, but has since expanded to also include clean makeup. The brand’s products were previously available through Sephora, QVC, Nordstrom and Bloomingdales.
“We want to continue to be the solid brand that we are; we’ve been in the market for 12 years and going into larger distribution in the U.S. is excellent for us,” says CEO of Sigma Simone Xavier, according to Glossy. And, there’s more expanding to come: according to Xavier, the goals for 2022 are to extend further internationally. “Sigma Beauty is expanding to Mexico and Singapore through Sephora, as well as Ireland and Russia through distributor partners.”