The highly anticipated debut of “Sephora at Kohl’s” has officially come: Today, the first 70-plus locations scattered across 30 states (click here for the full list) were announced, and they will open this month. Additionally, customers can now shop the curated assortment of Sephora product offerings at Kohls.com, where they can earn double rewards—both Kohl’s rewards AND Sephora Beauty Insider points. That’s big!
We first reported the news of the new collaboration late last year, on the heels of the termination of Sephora’s 15-year affiliation with JCPenney (as we understand it, some of those loose ends are still being tied up). Dubbed “Sephora at Kohl’s,” the new beauty destination will carry more than 100 prestige brands and will be designed within a 2,500-square-foot space located at the front of the store. This fall, the number of location openings will grow to 200, and by 2023, Sephora will have a presence in at least 850 Kohl’s stores.
These are some of the prestige brands customers can expect to see (click here to see the full list of brands):
Makeup: Anastasia Beverly Hills, Benefit Cosmetics, Charlotte Tilbury, Fenty Beauty, ILIA, Lancôme, Makeup By Mario, Make Up For Ever, Milk Makeup, NARS, Rare Beauty, Tarte and Too Faced
Skincare: Drunk Elephant, Estée Lauder, Fenty Skin, Fresh, Glow Recipe, Kate Somerville, Ole Henriksen, Sol de Janeiro, Summer Fridays, Supergoop!, Tatcha, The Ordinary and Youth to the People
Hair: Bumble and bumble, Briogeo Hair Care, Drybar and Olaplex
Fragrance: Armani, Gucci, Maison Margiela, Tom Ford, Viktor & Rolf and Yves Saint Laurent
According to Sephora, the assortment has been carefully curated and will comprise “some of the most recognizable and coveted brands in makeup, skin, hair, and fragrance,” as well as featured categories like Clean at Sephora. “We are proud to share that 75 percent of the brands we’re offering Kohl’s customers are exclusive to Sephora at Kohl’s and Sephora,” says Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer, in a press release. This is part of the beauty retailer’s long-term strategic partnership with the family-focused chain, hoping to expand its customer reach and make its prestige products even more accessible.
“At Sephora, delivering a strong client experience through passionate employees is at the heart of who we are, and we are thrilled to find a partner who shares this identity,” says Jean-André Rougeot, president & CEO of Sephora Americas. “This is not a pop-up collaboration, but an investment our brand partners can rely on for the long-term. Our partnership will be built on expanding our complementary reach and scale in-store and online, creating customer-centric, prestige experiences, collaborating on new innovations, and living our shared values. We fully believe Kohl’s is the ideal partner to bring this vision to life.”
“The Kohl’s and Sephora partnership will bring a transformational, elevated beauty experience to Kohl’s from the top global name in beauty,” says Michelle Gass, CEO of Kohl’s. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country. It’s an extraordinary time of change, and I am thrilled to partner with Sephora.”
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