Rihanna Confirms Her New Beauty Line Will Include 40 Foundation Shades

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Rihanna Confirms Her New Beauty Line Will Include 40 Foundation Shades featured image

Updated September 5, 2017

After the recent announcement that Rihanna’s Fenty Beauty line is dropping on September 8, fans are looking everywhere for clues about what products will be available in the line. One look at Fenty Beauty’s Instagram and you can see what looks to be a glimmering gold highlighter, something called Match Stix and hints of blush shades that will no doubt sell out in seconds. But one superfan took the sleuthing to the next level and direct messaged the star to get confirmation on the diversity of shades available. 

Instagram user @rihannadailybeauty got her answer straight from the singer herself. In addition to what looks to be highly pigmented shadows and blushes, the star confirmed that Fenty Beauty will have 40 foundation shades. 

Most makeup brands have somewhere between 20 and 30 shades in their line. There are a few that have more however, like MAC Studio Fix Fluid, which comes in 42 shades. Make Up For Ever follows closely behind with 40 shades of its UltraHD Foundation, and Cover FX also boasts 40 shades of its Natural Finish Foundation. With Fenty Beauty’s confirmed wide range of shades, there are more and more options now available for the varied skin tones that are not always represented in major label brands. This is good news!

Originally published September 1, 2017 

Fenty Beauty, Rihanna’s eponymous new makeup line is coming. The singer just posted a behind-the-scenes teaser trailer on her Instagram, debuting what looks to be a diverse collection of skin tones (a possible preview of shades) and a gorgeously glossy nude lip.

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As the models, from various backgrounds, ethnicities and sizes flash across the screen, one thing is clear: Fenty Beauty will have something to compliment every skin tone. As beautiful and sleek as the models look, you can’t help but notice the lust worthy lip-gloss in every shot. In another post, model Slick Woods announces several shade names for upcoming products. The names include Chili Mango, Yacht Life, Trippin, Trophy Wife and Confetti.

The new line launches at midnight on September 8th at FentyBeauty.com. In-store launch dates for Sephora are still to come

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