Hailey Bieber knows how to drum up anticipation. The 28-year-old model, mom and founder of Rhode has already delivered some of the beauty industry’s most talked-about beauty launches, including Pocket Blush and Barrier Butter—and even a viral phone case. Now, after months of teasing, she’s finally unveiled what might just be her next viral hit: Peptide Lip Shape, available to shop as of Thursday, January 30.
While Rhode’s Peptide Lip Shape officially drops next week, fans are already familiar with the product thanks to Bieber’s not-so-subtle teases. Back on December 21, for instance, she filmed herself lining her lips with the then-unreleased product, which fans quickly identified as a lip liner. Since then, she’s been teasing it nonstop on social media, but we finally have all the details—so no more replaying her videos with a magnifying glass.
@haileybieber yes chef 🙇🏼♀️ @rhode skin ♬ Messy – Lola Young
One of the key features eagle-eyed fans first noticed is that Rhode Peptide Lip Shape is dual-ended, and we can officially confirm that’s true. The product features a creamy formula with a rounded tip on one end and a built-in silicone smudger on the other to diffuse the color. It comes in 11 shades, which will be available individually for $24 each or as a set of four of your favorite-colored shades for $92. True to its name, the formula is infused with peptides to soften lips and boost hydration, along with fenugreek extract derived from organic fenugreek sprouts, which, according to the brand, “enhances the look of lip volume and gives lips a firmer appearance.”