Introducing the NewBeauty Amazon Storefront

Introducing the NewBeauty Amazon Storefront featured image
Photography by Ryan Monaghan and Biagio Dell’Aira for White Honey with styling by Mariana Vera for Hailey Resources

Want to get the expertly curated best in beauty products we’ve spent years testing and rating? Introducing our brand new Amazon storefront, a one-stop-shop where you can find the skin, beauty, body, hair and wellness products that are making waves among our editors and the experts we love. And right now, we’re featuring our 14th Annual NewBeauty Award Winners! Shop the award-winners that blew us away in every category from facial cleansers and stand-out serums to in-shower saviors and complexion perfecters.

You can shop by category or see our entire list of 229 editor-loved, award-winning products available on Amazon at your leisure. Pro Tip: hover over each product for a special quote from our edit team. Learn why we loved it and how we use it!


The best part? We only include products from verified retailers or products brands feature in their own storefronts, so you can be sure anything you purchase is legit and will arrive to you safely.

Because we all know that online shopping is easy and efficient, but it’s also the Wild West out there. It can be hard to know who you’re really buying from. Plus you can never be sure it’s actually going to show up at all, much less in one piece. At the forefront of fixing this problem, Amazon’s verified retailer program works to eliminate sketchy sellers and resold (potentially expired or tampered with) product.

“It’s important to be cautious when shopping for skin care on Amazon’s marketplace because there are fraudulent third-party sellers that are not associated with the brand or its manufacturer,” explains founder of Dr. Dennis Gross Skincare, New York dermatologist Dennis Gross, MD. “These products are often diluted, counterfeit and/or expired, which not only makes them ineffective, but they can also wreak havoc on your skin and cause significant damage.” Additionally, skin care needs to be in climate-controlled environments. Formulas can break down and become completely ineffective if stored incorrectly.

That’s exactly why NewBeauty decided to create our storefront, a place where you can find all things beauty that we love, with the safety guarantee you’ll love. Additionally, choosing to only work with verified sellers or directly from a brand’s Amazon storefront, it also streamlines your customer service experience.

Take your beauty shopping to one place. And get the award-winning products the experts and professionals can’t get enough of.

We may earn commission from links on this page. Each product featured above has been vetted and chosen by our editors.


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